Apr 4, 2012
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Vicci Announces Partnership with MotoGP Rider James Ellison
Petaluma, California April 3, 2012 Vicci Fashion Group, a leader in technology and design in custom apparel, is pleased to announce their new partnership with MotoGP rider James Ellison, becoming the Official Apparel Supplier and Licensee for Ellison's apparel and merchandise.
Under this multi-year agreement, Vicci will create a unique merchandise collection for Ellison, which will be available for sale at and trackside at MotoGP events worldwide. The collection's release is slated for early April.
"We are honored to announce our partnership with James Ellison," said Allan Hermansen, President and Co-Founder of Vicci Fashion Group. "Working on this new collection with him has been a pleasure and we look forward to a long, successful relationship ahead."
Ellison joined the Paul Bird Motorsport team in November 2011 and returns to the MotoGP ranks after a five year hiatus. He is a double European Superstock champion and World Endurance champion. During his time away from MotoGP, Ellison competed in AMA Superbike in the United States as well as the British Superbike Championship.
"I am genuinely excited to be involved with a company with as high of a pedigree as Vicci," stated the 31-year-old Brit. "We've been gaining a lot of interest and I'm definitely looking forward to sharing the new collection with our sponsors and fans."
Vicci Fashion Group is a progressive apparel house specializing in custom clothing for the motorsports industry. Vicci outfits many of the biggest names in motorsports including organizations in MotoGP, Formula1, IndyCar, NASCAR, NHRA, AMA, World of Outlaws and more.