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Jul 13, 2002

More AMA Racers Sign Merchandise Deals With AMA Pro Racing

From an AMA Pro Racing press release:<BR><BR><BR>Four more AMA Superbike racer sign on for AMA Pro Racing's officially licensed merchandise program<BR> <BR>7-13 - Four more AMA Superbike racers, Kurtis Roberts, Jamie Hacking, Tommy Hayden and Roger Lee Hayden, have signed on to AMA Pro Racing's official merchandise program, it was announced today. All four riders have reached an agreement with AMA Pro Racing's new merchandising partner, Wateree Sports Group, that will allow fans to purchase gear at AMA Superbike events and also online at www.amaproracing.com/speedshop. The lines of merchandise will also be available for sale this weekend at Mazda Raceway at Laguna Seca for the World Superbike/AMA Superbike racing weekend. <BR><BR>"Announcing these four riders caps a great week for our AMA Pro Racing merchandising program," said Chris Bradley, AMA Pro Racing vice president of commercial development. "We were pleased to announce the signing of Anthony Gobert and Doug Chandler this week, and today we add Kurtis, Jamie, Tommy and Roger Lee to the list. The success of the program is really being shown by all the quality riders who have signed on." <BR><BR>AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., has launched an officially licensed merchandise program, bringing a new level of authenticity to race fans. An official line of AMA Pro Racing products have been produced, giving race fans the opportunity to display their passion for each of the company's U.S. Championship racing brands. <BR><BR>The program kicked off with the announcement of a three-year licensing deal with the Rock Hill, S.C.-based Wateree Sports Group who produces an officially licensed product and apparel line for AMA Pro Racing. The lineup includes series apparel for all AMA U.S. Championships, as well as merchandise for various manufacturers, teams and riders. <BR><BR>Race fans can find the new line of official AMA Pro Racing products at multiple distribution points, including all AMA U.S. Motocross and U.S. Superbike events as well as several top AMA U.S. Flat Track Championship rounds. At the races, products will be for sale under the roof of Wateree's newly created, 18-wheel interactive merchandise tractor-trailer. Products can also be purchased online via amaproracing.com, 1800FlatTrack.com and USMotocross.com. <BR><BR>Located in the heart of NASCAR country, Wateree Sports Group has extensive experience in merchandise distribution and corporate identity programs. The company's impressive list of corporate clients includes General Mills, Sprint and Conseco Financial Services; Winston Cup drivers Kyle Petty, John Andretti, Buckshot Jones; and retired drivers and teams owners A.J. Foyt and 7-time Winston Cup Champion Richard Petty.