Oct 3, 2013
© 2013, Roadracing World Publishing, Inc.
From a press release
issued by Marketplace Events:
American International Motorcycle Expo Showcases Spanish Motorcycling
IRVINE, Calif. – The American International Motorcycle Expo (AIMExpo) has announced that it is working with a collaboration of Spanish exhibitors to dedicate an area of the show floor highlighting the Spanish motorcycling culture. The showcase will highlight a diverse selection of six of its more-well-known companies, as well as a Spanish Lounge.
The theme of the Spanish area will be the “Power of Spain,” and will feature Spanish brands including Airsal Cylinders, J.Juan Brake Systems, NG Brake Disc, Puig Windshields, Turbo Kits Exhausts, and Zeibe Moto Cleaners. Additionally, the area will include several attendee amenities including an electronic charging station, a lounge area, and a helmet cleaning service.
Arguably most recognizable for its flourishing scooter population, Spain has become a standard bearer for the scooter segment of the global marketplace while also providing some of the best performance and design products in the world.
“Spanish motorcycling brands have a long history in the American market and it’s a big part of why we chose to dedicate a section of the show floor to it,” said Mike Webster, President of Marketplace Events’ Trade Show Division. “Even more importantly, the influence of Spanish companies on the North American marketplace is something that we recognize and want to share with everyone who attends AIMExpo. The U.S. consumer is known for wanting the best-of-the-best and the companies we have exhibiting at the show all provide high-end, high-performance products.”
With the inclusion of the Spanish showcase, AIMExpo establishes itself as the largest gathering of European manufacturers, distributors, and associations of any powersports trade show in North America.
Attendees at AIMExpo will also have the opportunity to get a “Taste of Spain” with Master Slicer Francisco Carrasco, whose extensive years of training have made him an expert in the fine art of slicing Spanish ham. Carrasco will be serving free samples of his country’s iconic Iberico ham and other Spanish culinary delights at the Spanish Lounge.
The inaugural AIMExpo will revolutionize the Powersports industry as North America’s first combined consumer, trade and media event. It will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla.
For more information, visit the AIMExpoUSA.com web site, and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.
About American International Motorcycle Expo
The American International Motorcycle Expo’s () purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important show of its type in the North American market and will have international impact within the motorcycling community.
About AIMExpo Spanish Manufacturer’s Lounge
The AIMExpo Spanish Manufacturer’s Lounge is the first of its kind in the United States. By showcasing not only Spanish OEMs but also the broader Spanish culture, AIMExpo has become the largest gathering of European manufacturers, distributors and associations of any tradeshow in North America. AIMExpo Latin America and Spanish Brand ambassador Joel Martin, in conjunction with the AIMExpo, organized the Spanish Manufacturer’s Lounge.
About Marketplace Events
Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 34 consumer shows in the home and garden category – 24 in the US and 10 in Canada – as well as the American International Motorcycle Expo (AIMExpo), a new trade and consumer show for the motorcycle industry. AIMExpo is the first event to be produced by the company’s new Trade Show Division. The 35 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 15 offices, the 120-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Toronto, Montreal, Vancouver, Philadelphia, Washington, D.C., Orlando and Minneapolis–some of which have thrived in their markets for more than 75 years. ()