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Feb 20, 2014

Mid-Ohio Hires PR Agency Torchia Communications

Historic Mid-Ohio Sports Car Course and The Mid-Ohio School

wave green flag for Torchia Communications to manage Public Relations

LEXINGTON, OHIO (February 20, 2014) – Kim Green and Kevin Savoree announce today the appointment of Torchia Communications as Public Relations agency of record for Mid-Ohio Sports Car Course and The Mid-Ohio School. Under the direction of Craig Rust, President of Mid-Ohio, and his local leadership team, Torchia Communications will provide full-service Public Relations for the historic track, its roster of exciting events and acclaimed driving school with a focus on Media Relations, Marketing Communications, Social Media and Business-to-Business Communications.

“We’re thrilled with the addition of Torchia to our already strong Mid-Ohio team,” says Kim Green, co-founder of Green Savoree Racing Promotions, the company that acquired Mid-Ohio in 2011. “Kevin and I have worked with Torchia in various capacities over the past 20 years and we’ve liked what we’ve seen. We have full confidence that their team will bring to Mid-Ohio the same thinking, service and results we’ve been able to see at our other motorsports properties and projects.”

“Torchia Communications has a long and prestigious track-record in the motorsports arena,” says Craig Rust, president of Mid-Ohio. “We’ve watched them achieve impressive results at our sister properties in St. Petersburg, Florida and Toronto, Ontario, and we’re happy to welcome them to Mid-Ohio.”

“Mid-Ohio Sports Car Course and The Mid-Ohio School are cherished and important partners in the local community and in national racing circles,” says JC Torchia, CEO and founder of Torchia Communications. “Working with such an historic property and competent team is truly an honor. We’re ready to contribute to their growth through open communications and the best that public relations can offer.”

Torchia Communications has worked with race promoters, series, track and team owners, sponsors and championship drivers locally, nationally and internationally for decades.

About Mid-Ohio Sports Car Course

A comprehensive motorsports facility, Mid-Ohio Sports Car Course features a permanent road-racing circuit with two primary configurations: a 2.4-mile, 15 turn, and a 2.25- mile, 13-turn circuit. The park-like 330-acre complex is located in Lexington, Ohio, near Mansfield, 60 miles north of Columbus and 75 miles south of Cleveland. The track has been called the most competitive course in the U.S. and annually hosts a diverse lineup of locally, regionally and nationally sanctioned racing events for amateur, club and professional drivers and riders. Mid-Ohio Sports Car Course opened in 1962 and is owned and operated by Green Savoree Mid-Ohio, LLC. Visit midohio.com for more information.

About The Mid-Ohio School

The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. The school’s 16 automobile courses include Defensive Driving, High Performance and Racing programs. The motorcycle side features two Performance Track Riding formats. Students enjoy classroom sessions, skill drills, expert private instruction and lapping on the same track that challenges the world’s top racers. The school is a member of the AAA Approved School Network and the most recent recipient of the Ohio State Highway Patrol’s Partners for Safety Award. In 21 seasons, The Mid-Ohio School boasts 54,800 all-time graduates, including over 16,800 teenage drivers and 11,900 motorcyclists. For a schedule or more information, visit midohioschool.com.

About Green Savoree Racing Promotions

Green Savoree Racing Promotions (GSRP) is an Indianapolis-based motorsports event ownership and management company that owns, operates and promotes race properties in St. Petersburg, Florida, Toronto, Canada and Lexington, Ohio with Mid-Ohio Sports Car Course and The Mid-Ohio School. GSRP events showcase some of the most exciting races on the continent including the Nationwide Children’s Hospital 200and Honda Indy 200 at Mid-Ohio, Honda Indy Toronto and Firestone Grand Prix of St. Petersburg. In working together since 1993, Kim Green and Kevin Savoree have won four IndyCar championships, three Indy 500 championships and the 12 Hours of Sebring as team principals, and established the first IndyCar street race in 2004.