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Jul 25, 2014

Michelin Launches New Website To Capture Customer Feedback

Michelin Launches Motorcycle Tire Review Site

GREENVILLE, S.C. – Michelin’s Two-Wheel business has launched a new online tool designed to capture consumer feedback about the performance of Michelin motorcycle tires. The site, located at mototirereviews.michelin.com, represents a continued effort to seek consumer feedback in an effort to provide products to meet the needs of today’s motorcycle riders.

The site highlights consumer feedback of products with a five star rating system as well as allowing users to provide their riding profile along with their motorcycle’s year, make and model, share their personal experience with Michelin motorcycle tires, and upload two favorite photos.

Scot Clark, Michelin’s Two-Wheel marketing manager explains, “The site grew out of a need to streamline the gathering of consumer testimonials, but it was clear that we needed a dedicated site to share this data. In the end, we gained a site that satisfies both needs.” Clark goes on to explain that consumers typically rely on objective feedback and recommendations from other consumers prior to purchase—whether solicited from friends and family or popular publications.

This website fills that gap offering consumers a valid and objective resource to read about real-world experiences with Michelin motorcycle tires directly on the Michelin website and without relying on forums or review sites that require membership or fees. The website can gather feedback on most motorcycle tire Michelin offers in the United States. Visitors can filter the reviews by tire model or star rating. 

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