Michelin Launches Motorcycle
Tire Review Site
S.C. – Michelin’s Two-Wheel business has launched a new online
tool designed to capture consumer feedback about the performance of Michelin
motorcycle tires. The site, located at mototirereviews.michelin.com, represents
a continued effort to seek consumer feedback in an effort to provide products
to meet the needs of today’s motorcycle riders.
site highlights consumer feedback of products with a five star rating system as
well as allowing users to provide their riding profile along with their
motorcycle’s year, make and model, share their personal experience with
Michelin motorcycle tires, and upload two favorite photos.
Clark, Michelin’s Two-Wheel marketing manager explains, “The site grew out of a
need to streamline the gathering of consumer testimonials, but it was clear
that we needed a dedicated site to share this data. In the end, we gained a
site that satisfies both needs.” Clark goes on to explain that consumers
typically rely on objective feedback and recommendations from other consumers
prior to purchase—whether solicited from friends and family or popular
website fills that gap offering consumers a valid and objective resource to
read about real-world experiences with Michelin motorcycle tires directly on
the Michelin website and without relying on forums or review sites that require
membership or fees. The website can gather feedback on most motorcycle tire
Michelin offers in the United States. Visitors can filter the reviews by tire
model or star rating.