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Aug 2, 2013

Mahi To Continue Sponsorship Of Kawasaki Racing Team Through End Of 2013 Season

After the completion of a half-year agreement, Mahi and KRT have agreed to continue their sponsorship relationship right through until the last race of the season.

The original idea was use the Kawasaki effort to introduce the Mahi brand to the world by supporting Kawasaki’s official WSS activity, being a valuable partner in the great results Kenan Sofuoglu and Fabien Foret are getting this year for the Mahi Racing Team India squad.

Because coverage of Superbike World Championship racing is even more far-reaching, in order to support the WSS project Kawasaki decided to use the KRT Superbike project to give even more value to the Mahi brand. The original initiative covered sponsorship from round one in Australia to the most recent Russian event. The results were analyzed to make a decision about this partnership in the second part of the year. After the great results the Mahi brand achieved in SBK, with Tom Sykes and the overall KRT effort, they decided to continue the partnership until end of the year on the slightly altered basis of a sporting partner, on a separate agreement not linked with the continuing WSS project.

Steve Guttridge (Race Planning Manager KME): "The idea of Mahi’s original position in the Kawasaki racing project was to support the Kawasaki Mahi Racing Team India WSS team and we give thanks for the continuing support in this category. Everything was new for them and all the Kawasaki family will continue to help them to make the project as big a success as it possibly can be. Now KRT has made an agreement direct with Mahi, in a new scenario that we hope can be even better in the future.”

Arun Pandey, Chairman and Managing Director, Rhiti Sports Management: “This is our first year fully dedicated to introducing the Mahi brand to the world of motorcycle racing. We created a team in WSS and Kawasaki gave us the option to expand the brand into the KRT team for some races, to help us introduce the brand in India and all around the world. We are very happy and we can really feel how big an impact our Mahi brand has made. That's why we have made a sporting sponsorship agreement, now direct with KRT, until end of the year. Let's see if we can further improve our relationship in the future."

Biel Roda (PR & Marketing Manager KRT): “We are very happy to keep Mahi with us until end of the year because is very important to have their help in supporting this project. We started this relationship because of their initial support for the WSS squad but now this agreement has become independent, supporting the KRT project on its own. We agreed with Kawasaki Europe, Mahi and KRT to give Mahi the "top sponsor" position in the first part of the year - to support the WSS project - and now we have made a "sportive sponsorship agreement" directly between Mahi and the team. We would like this to continue in 2014 and let's see if we can build a long and strong relationship in the future.”