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Dec 17, 2001

Lee Edmunds Replaces Pete terHorst At American Honda Today

From a press release issued by American Honda's Gary Christopher, Senior Manager, Motorcycle Press and Motorcycle Sports:

American Honda is pleased to announce that Lee Edmunds is joining American Honda's Motorcycle Press Department. Lee will be taking over the leadership of the Press Department on Monday, December 17 following Pete terHorst's departure for the Pediatric Brain Tumor Foundation of the U.S.

Lee joined American Honda's Motorcycle Division in July 1988 as a sales representative for the western U.S. Following nearly ten years of increasing responsibility as a District Sales Manager serving the needs of Honda dealers in the Pacific Northwest, Lee moved to Honda's headquarters in Torrance, CA in 1998.

Lee served in the Motorcycle Division's New Business Development group as a specialist conducting advance work on Honda's yet-unannounced personal watercraft (PWC) project. Lee's role in new model planning expanded in January 2000 when he joined the newly formed Product Planning Department. In his capacity as a liaison with Honda R&D, Lee supported a number of Honda's motorcycle and ATV new model Press launches.

Lee brings a wealth of organizational and product development knowledge to his new job overseeing Honda's press activities. His market knowledge and communications skills are important assets as well.

Reporting to Lee will be Assistant Manager Jon Seidel, who is responsible for the street motorcycle and PWC media; Off Highway Vehicle (OHV) Media Coordinator Paul Slavik; Motocross Media Coordinator Eric Crippa; Motorsports Media Coordinator Greg Wright; and Sr. Administrative Assistant Jessie Carrara.