Aug 5, 2010
© 2014, Roadracing World Publishing, Inc.
From a press release
Jumpstart Automotive Group Adds Cycle World to its Marketing and Publishing Network
Sales and Marketing Responsibilities at Cycle World Shift as Larry Little steps down, Andrew Leisner assumes new VP role
Jumpstart Automotive Group today announced it has added Cycle World, the nation's premier resource of motorcycle performance information, to its roster of vehicle shopping and enthusiast brands. Jumpstart's team of vehicle marketing experts is now responsible for Cycle World's magazine and digital advertising sales, as well as overall operations for the popular motorcycle brand.
With the addition of Cycle World, Jumpstart now represents 13 well-known media brands that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup, U.S.News, HybridCars, CarGurus, TrueCar, and PlugInCars.
Additionally, sales and marketing responsibilities at Cycle World have shifted, as Larry Little the publication's Chief Brand Officer steps down and Andrew Leisner, a 30-plus-year motorsports veteran and senior-level marketing executive, takes over as Vice President of Integrated Sales & Marketing. Leisner will report directly to Nick Matarazzo, CEO of Jumpstart Automotive Group.
"I want to thank Larry for his tremendous contribution over the last 2 plus decades here. He has been a great leader and a great friend. We wish him all the very best in his next endeavor," said Nick.
Leisner has deep experience in the motorcycling world, and has worked in sponsorship sales and implementation, high level contract negotiation, media property management and sales, licensing, new-media marketing, event operations, racing PR and promotions, merchandising, competition-rule making and ticketing.
"Not only is Cycle World the go-to guide for anything pertaining to the motorcycle industry, it's also a longstanding brand within the HFMU.S. family," said Matarazzo. "It makes perfect sense that Cycle World's robust motorcycle information and services be added to Jumpstart's broad and diverse network of vehicle shopping and enthusiast properties. We're excited about this latest addition and we look forward to broadening the Cycle World brand and establishing new partnerships under Andrew Leisner's leadership."
In his new role at Cycle World, Leisner will oversee all sales and revenue strategies across the brand's print and digital media platforms. Corey Eastman, Cycle World's Vice-president of Brand Development, retains his role. Libby Hartung has been promoted to Western Sales Director and Dennis Scully has been promoted to Eastern Sales Director. Katie Kovaleff assumes responsibility for the aftermarket category. Mark Hoyer, Vice President of Brand Content and Editor-in-Chief, continues leading the rapid evolution of Cycle World's content strategy, and will now report to Jumpstart's COO, Grant Whitmore.
"Jumpstart Automotive Group has been making decisive moves to deliver multi-platform opportunities that tap into the brand essence of the diverse, high-performance media companies that we bring to the table, while also offering the consumer reach, performance and insights like no other competitor," Nick continued.