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Sep 23, 2013

Updated: Jordan Motorsports Now Denies That Lack Of TV Coverage Motivated Decision To Run World Superbike At Laguna Seca

The Story Changes: Jordan Motorsports now denies that the decision to run Danny Eslick and Roger Hayden in World Superbike next weekend was motivated by television coverage. This is Roger Hayden racing with AMA Pro at Laguna Seca last July. Photo by Brian J. Nelson.
Yesterday, reported that Jordan Motorsports riders Danny Eslick and Roger Hayden were entered as Wild Cards in the upcoming World Superbike races at Mazda Raceway Laguna Seca and that the team's decision to run in World Superbike was motivated by the fact that the AMA Pro Superbike race run during the weekend would not be televised.

The story was based on what Jordan Motorsports Technical Manager Richie Alexander said on Sunday, September 15th at New Jersey Motorsports Park.

Alexander specifically said that the team was considering running Eslick and Hayden in the World Superbike races because they would be televised while the AMA Pro Superbike race would not. Once Eslick and Hayden were listed on the official World Superbike website as being Wild Card entrants, that became a news story.

At the time of our original post, we didn't know if Eslick and Hayden would also run in the AMA Pro Superbike race, and a Jordan Motorsports spokesman could not be reached prior to posting.

Today, Monday, September 23rd, Jordan Motorsports Corporate Relations manager Kreig Robinson told another website that TV coverage did not play a role in the decision and also said that Eslick and Hayden would not be competing in AMA Pro Superbike at Laguna Seca, instead concentrating on World Superbike.

At post time, Robinson and Alexander had not returned phone calls from seeking clarification.

Ironically, the AMA Pro Superbike class is sponsored by the Army National Guard, which also sponsors Jordan Motorsports.

As of 11:00 a.m. today, Eslick and Hayden were still listed on the AMA Pro Superbike entry list for Laguna Seca, as shown on the official AMA Pro Racing website.

This Just In:

Kreig Robinson called Roadracing World back around noon today and said that the question of TV coverage was "a bit of a factor but not the only factor" in the team's decision to run Danny Eslick and Roger Hayden as World Superbike Wild Card entrants at Mazda Raceway Laguna Seca this coming weekend.

Robinson confirmed that Eslick and Hayden will not compete in the AMA Pro Superbike race running in conjunction with the World Superbike event at Laguna Seca. That fact will reduce the number of AMA Pro Superbike entrants from 21 to 19 riders.

"I have a responsibility to (team) sponsors to get the most possible coverage I can," Robinson said. "I need to generate coverage for my team, my sponsors and it's just fortuitous that we have this opportunity," Robinson said. But he added that the decision was "not just for TV exposure."

The fact that Eslick and Hayden will finish where they now stand in AMA Pro Superbike points--Eslick is fifth with 213 points and Hayden is fourth with 228 points, both out of reach of riders fielded by competing teams--also entered into the decision, Robinson said.

Robinson said that the possibility of entering the World Superbike races at Laguna Seca was discussed internally by the team at New Jersey Motorsports Park the weekend of September 13-15. But Robinson said that the decision was not made until last week, when the team determined that it was possible to get Wild Card entries for Eslick and Hayden and that World Superbike officials would allow the team to run its racebikes in AMA Pro Superbike trim.

Robinson acknowledged that Eslick and Hayden will be at a technical disadvantage to riders aboard machines built to full World Superbike specifications, which allow additional internal engine modifications, close-ratio transmissions and unlimited electronics.

Robinson also said that Jordan Motorsports "has an expectation" of TV coverage of the AMA Pro Superbike Series and that series and team sponsors should have been notified earlier that not every round of the series would be televised.

More, from a press release issued by Michael Jordan Motorsports:


MJM’s Roger Hayden, Danny Eslick to race as wildcard entries

EAST TROY, WI (September 23, 2013) – The Michael Jordan Motorsports team announced today that they will wrap up their successful 2013 road race season by contesting the FIM Superbike Championship at Mazda Raceway Laguna Seca in Monterey, CA, on Sept. 27 – 28, 2013. MJM’s Roger Hayden and Danny Eslick will race their Jordan Suzuki GSX-R1000s as wildcard entries in the double-header World Superbike races this Saturday and Sunday.

“We are really enthusiastic about racing World Superbike at Laguna Seca,” said MJM Team Manager Pete Mauhar. “It will be a very challenging and fun opportunity for our riders and crew. It’s also a good way to evaluate how we stack up on the international level with the existing teams in the series. Because it’s a quick turnaround from our last race, we won’t have much time to prepare for this event and we realize we’ll be at a bit of a competitive disadvantage from the equipment aspect. However, we are genuinely thrilled to be a part of this event and are looking forward to an exciting weekend of racing.”

The 2013 AMA Pro National Guard Superbike Championship season saw the MJM team come together and turn in a solid effort, with National Guard Jordan Suzuki’s Hayden finishing on the podium an impressive six times. Likewise, the newest Jordan Suzuki team member, Eslick, brought home a very respectable 10 top-five finishes.

Heading into the Laguna Seca event, Hayden was fourth in the 2013 AMA Pro National Guard Superbike Championship series rider point standings, while Eslick was fifth.

About Michael Jordan Motorsports: Legendary NBA star Michael Jordan formed Michael Jordan Motorsports in 2004 as a result of his passion for motorcycle racing. His mission is to bring a new level of excellence and style to the motorcycle racing industry. For more information on MJM, please visit, and

About the Army National Guard: The National Guard is the oldest military branch. Today, Citizen-Soldiers hold civilian jobs or attend college while training part time, staying ready to defend America in the event of an emergency. The National Guard serves both state and federal governments. During local emergencies, Guard units assist residents endangered by storms, floods, fires and other disasters. Guard companies deployed overseas may see combat, but are often found building schools and hospitals, training local peacekeepers or teaching local farmers more efficient techniques and better uses of their land.

Michael Jordan Motorsports is proud to partner with: Jordan Brand (a division of Nike), National Guard, Suzuki Motor of America, Inc., Hanes, Gatorade, Bazzaz, Vortex Racing Components, FMF Exhausts, Gemini Racing, K-Tech Suspension-Orient Express Racing, Maxima Racing Oils, K & N Air Filters, Chicken Hawk Racing Tire Warmers, Armour Bodies, DID Chains, Pro-Bolt, Oakley, Roclun International, STAR Motorcycle School, Motion Pro Tools, Zero Gravity Windscreens, Motorcycle Mechanics Institute,, with transportation provided by Eastside Trucking.