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Jan 30, 2001

It's Official: Morgan Broadhead To Head Freddie Spencer's New Michelin Race Tire Distribution Operation

As predicted by roadracingworld.com on January 20 and January 26, Freddie Spencer has formed a company to handle Michelin racing tire distribution in the Western U.S., with Morgan Broadhead managing the program.

According to a press release issued January 30, "Freddie Spencer has agreed to terms that will see newly formed Freddie Spencer's High Performance Product Line handle Michelin's race tire distribution throughout the Western United States. Spearheading the effort will be new National Product Line Sales Director Morgan Broadhead. Broadhead will work with local sub-distributors to ensure trackside sales and support of Michelin tires at all AFM, CCS California, CCS Southwest, MRA, OMRRA, WMRRA and WSMC events.

"Michelin has been associated with Freddie Spencer throughout his racing career and more recently as a sponsor of the successful Freddie Spencer High Performance Riding School. The addition of the Western United States distributorship shows Michelins commitment to their 20+ year relationship with Spencer as well as both companies' strong support of the racing community.

"Racer and professional announcer Morgan Broadhead brings a wealth of motorcycle industry experience to this new endeavor. Morgan has worked with the AMA, SFX/Formula USA, WERA and hundreds of racers across the United States. He also manages Team Vesrah Suzuki's Mark Junge, and Vincent Haskovec. Broadhead will be responsible for overseeing all aspects of vendor relations, sponsorship, contingency, training and marketing of Freddie Spencer's High Performance Product Line.

"Racer support plans include additional tire application and suspension set-up training for trackside vendors and a regional-level contingency program that will be run through Freddie Spencer's High Performance Product Line.

"'We plan on providing the highest level of customer service and support possible,' said Mr. Broadhead. 'Our vendors will be the best trained, most knowledgeable people in regards to getting peak performance out of their Michelin tires.'

"Interested parties can contact Morgan Broadhead at (949) 500-8695."