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Feb 19, 2014

Husqvarna Motorcycles North America Hires Lawler As Brand Manager

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager. Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. and will be based out of the all-new facility in Murrieta, California.


“We are very proud to welcome Steve Lawler to Husqvarna,” said Vice President Brad Hagi. “His vast industry experience and passion for motocross make him the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.”

“This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna, and I’m very excited to be a part of the team. I have a long history with dirt bikes – I still race to this day in events like the Vet World Championships and Mammoth Motocross. I have a well-rounded skillset off the bike, as well, with a diverse background in marketing and sales, and I’m looking forward bringing it all together as Brand Manager for the new Husqvarna.”

Husqvarna Motorcycles. Tradition on two wheels since 1903.
Husqvarna Motorcycles are widely known and respected in the off-road world for a heritage of competition and numerous motocross and enduro world championships. Originally founded in Sweden in 1903, Husqvarna Motorcycles have been designed and manufactured in Mattighofen, Austria since 2013.

Husqvarna Motorcycles North America, Inc.
Husqvarna has continued to expand its professional race team to compete in AMA National Enduro, GNCC, AMA EnduroCross, OMA Nationals, AMA West Hare Scrambles Series and AMA National Hare & Hound championships. Husqvarna team riders are competing aboard 2014 Husqvarna FC 450, FE 350, TC 250 and TE 300 off-road models.