Honda Signs Multi-Year Extension to Sponsor DAYTONA Supercross By Honda
Manufacturer Returns to DIS as Partner for 24th Straight Season
DAYTONA BEACH, Fla. – Honda has signed a multi-year agreement to remain the title sponsor of the DAYTONA Supercross By Honda at Daytona International Speedway, the longest continuous Supercross event in America and the only stop in Florida for the Monster Energy AMA Supercross, an FIM World Championship.
In addition to enjoying title sponsorship of the race, Honda will continue to have display and hospitality rights during Daytona 200 Week. Financial terms of the agreement were not disclosed.
The 2015 DAYTONA Supercross By Honda, scheduled for Saturday night, March 7, is one of the most physically demanding events on the circuit. It was first held in 1971, and riders in the DAYTONA Supercross By Honda face a grueling test on a tough and grinding course, which has been designed for the past eight years by five-time DAYTONA Supercross By Honda champion Ricky Carmichael.
“We’re thrilled to have Honda return to the “World Center of Racing” for the 24th straight season and beyond,” Daytona International Speedway President Joie Chitwood III said. “Honda has been a longtime partner at Daytona International Speedway and the title sponsor to an event with a storied tradition. We’re excited about what the future holds as we continue to grow this high-flying, crowd-pleasing event.”
“We are very proud to continue a 23-year tradition of bringing the toughest and most exciting race to Supercross fans,” said Bob Gurga, Vice President of the Motorcycle Division at American Honda. “Daytona International Speedway shares in our commitment to make this the best race on the Supercross calendar. We look forward to many more years of great racing at the Daytona Supercross By Honda.”
DAYTONA Supercross By Honda tickets are now on sale at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. Advance general admission tickets start at $35 and kid tickets (ages 6-12) start at $10.
Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long. Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.
About American Honda:
American Honda Motor Co., Inc. was established in 1959 and is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. The American Honda Motorcycle Division is responsible for the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go towww.powersports.honda.com.
About Daytona International Speedway
Known as the “World Center of Racing,” Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Coke Zero 400 Powered By Coca-Cola on Independence Day holiday weekend, the Rolex 24 At Daytona sports car event, the Daytona Supercross By Honda and the Daytona 200 motorcycle classic. In addition, Daytona International Speedway showcases daily track tours and is home to the winning DAYTONA 500 car.