Mar 12, 2002
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From a press release:<BR><BR>AMERICAN HONDA ANNOUNCES NEW LICENSED APPAREL<BR><BR>Torrance, CA --- As a result of a unique motorsports marketing partnership with Universal Studios, American Honda is pleased to announce an exciting new brand building program. American Honda and Universal Studios as Co-Licensors, have finalized plans with Dynasty Apparel - a Miami-based manufacturer of high quality sportswear with over 20 years experience in manufacturing licensed apparel for major league sports.<BR><BR>An exclusive assortment of these new licensed apparel products will debut at Gadzooks. Dallas-based Gadzooks is a specialty retailer of casual apparel and related accessories for young men and women principally between the ages of 14 and 18. Established in 1983, Gadzooks currently operates over 425 mall-based stores in metropolitan and middle markets in 40 states.<BR><BR>"We are very excited about this new licensing opportunity," said American Honda Motorcycle Division Vice President Ray Blank. "With this new line of apparel we can bring Honda Racing to a whole new group of customers.<BR><BR>"Our plans include driving these new enthusiasts to Honda dealers to fulfill their ultimate dream of owning, riding and enjoying our great family of powersports products" Blank continued. "Stay tuned for other exciting opportunities to promote the Honda Racing brand."<BR><BR>Authentic Honda Racing/Woody Woodpecker gear and apparel can still be purchased at Honda dealerships and other industry retailers.<BR><BR>American Honda joined forces with Universal studios late in 2000, with a multi-year agreement to utilize Honda's professional Motocross and Road Racing teams in conjunction with Universal's Woody Woodpecker character, to create a distinctive sports property for brand building beyond their core audience.<BR><BR>"The Honda Racing/Woody Woodpecker line features some of the coolest styles in extreme sports." said Timothy Rothwell, senior vice president, merchandising and marketing, USCPG, "Gadzooks is the perfect specialty retailer to launch our line since their consumer is on the cutting edge of teen fashion."