Jan 13, 2001
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Alice King, a former racer, is the new Press Relations Manager for Ducati North America.
King, 36, owns three racebikes and last raced two years ago with LRRS, primarily riding FZR400 Yamahas with a Junior classification. (LRRS is unique among U.S. sanctioning bodies in that it currently has an intermediate rider ranking between Amateur--or Novice--and Expert.)
King takes over press duties formerly handled by Gary Schmidt, who had been doing double-duty by handling press relations and advertising for the New Jersey-based company. Schmidt is now concentrating on advertising for Ducati North America.