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Oct 10, 2018

Dunlop Named Official Tire Partner Of USMCA

USMCA Coaching Representative Chris Ulrich giving a fan a ride on his Dunlop M4 Suzuki GSX-R1000R two-seat Superbike at a MotoAmerica event. Photo by Brian J. Nelson.

Dunlop Joins the USMCA as Official Tire Partner

Dunlop Motorcycle Tires and the United States Motorcycle Coaching Association (USMCA) have signed a three-year agreement making Dunlop the association’s Official Tire Partner.

The USMCA was formed to help grow the sport of motorcycling by creating a nationwide network of coaches to train new and returning riders. USMCA is committed to connecting, training and certifying the industry’s finest coaches to ensure that safety, experience and support is in place to expand the sport by engaging and retaining lifelong riders.

“The USMCA aligns with Dunlop’s overall efforts to support the motorcycle industry in a way that fosters growth through new rider initiatives,” said Mike Buckley, Dunlop Motorcycle’s Vice President of Sales and Marketing. “We believe the sport’s growth must come through efforts that make new riders safer riders and experienced riders better riders, and the USMCA shares that belief. We hope to promote the USMCA through our Dunlop Pro Dealer Program beginning in 2019 and will announce those initiatives later. Finally, we will look to get our entire business team involved with USMCA whether it’s through promotion of the organization or certification of our staff at some level.”

“We are thrilled to have Dunlop become the Official Tire Partner of the USMCA,” said Jon Erik Burleson, Chairman of the USMCA. “Their partnership and support are especially important because Dunlop is the recognized leader in motorcycle tires is the U.S. They have been the longest supporter of the sport of motorcycling here, have won more professional racing championships than all the other tire brands combined, are the OEM tire of choice by many leading manufacturers, and the largest aftermarket player in our industry. They immediately understood the importance of the USMCA initiative and our approach to growing the sport of motorcycling. Their support comes at a perfect time as we accelerate the certification of coaches and launch the first phase of www.motorcyclecoaching.org in time for the 2019 season. We are grateful for Dunlop’s support.”

About Dunlop Motorcycle Tires

Dunlop is the largest supplier of original equipment and replacement motorcycle tires in the U.S.A. For more information, visit www.dunlopmotorcycletires.com.

About USMCA

The U.S. Motorcycle Coaching Association was created to grow the sport of motorcycling through a nationwide program of quality coaching available for new and returning riders. To find out more information, visit www.motorcyclecoaching.org