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Feb 21, 2003

Ducati Names New Head Of Global Sales

From a press release issued by Ducati:<BR><BR>DUCATI ANNOUNCES APPOINTMENT OF NEW HEAD OF GLOBAL SALES<BR><BR>Bologna, Italy, February 21, 2003 – Ducati Motor Holding S.p.A. (NYSE: DMH and Borsa Italiana S.p.A.: DMH), a leading manufacturer of high performance motorcycles, announced the appointment of Mirko Bordiga, 34, as Group Sales Director.<BR><BR>Mr. Bordiga has been Head of Ducati Japan since September 1999, where he oversaw a transformation of the Ducati business and average unit sales growth of 38% per year. He has a degree in Business Administration from Bocconi University, Milan and began his career at Ducati in 1998 in the sales department at the Company's Bologna headquarters in Italy. <BR><BR>"Mirko's outstanding professionalism, dedication and understanding of the motorcycle business make him the right person to take responsibility for the company's global sales," said Carlo Di Biagio, CEO of Ducati Motor Holding. "Since he joined Ducati six years ago, Mirko has been trained internally, climbed up rapidly through the Company and shown a rare combination of talent, youthful energy and commercial maturity. His experience at Ducati in Bologna and Japan ensure that he knows the Company well, and that he will be operational and effective without delay." <BR><BR>"I am delighted to be given the opportunity to help build the Ducati business worldwide," said Mr. Bordiga. "In these challenging times – with a contracting market and an escalating Euro – it is vital to stay very focused on strengthening our relationship with our dealer network and on continuing to build the brand. I look forward to starting immediately with renewed energy and commitment."<BR><BR>Mr. Nicola Greco, the previous Group Sales and Commercial Director, has been appointed Network Development Strategy Manager of the Ducati Group, reporting directly to the CEO. Mr. Shinobu Sasaki, Sales & Marketing Manager of Ducati Japan, will become Vice President of Sales & Marketing at Ducati Japan and will continue to report to Mr. Bordiga, who will continue in his capacity as President of Ducati Japan.<BR><BR><BR><BR>