Mar 4, 2013
© 2013, Roadracing World Publishing, Inc.
From a press release
issued by AMA Pro Racing
JD Beach (95) on his Dion Device-equipped Yamaha. Photo by Brian J. Nelson, courtesy of AMA Pro Racing
DAYTONA BEACH, Fla. (March 4, 2013) - AMA Pro Racing is pleased to announce that the series has entered into an agreement to partner with Dion Device as the Official Brake Lever Guard of GEICO Motorcycle AMA Pro Road Racing for the 2013 season. Dion Device is one of the many approved equipment suppliers of brake lever guards and has been a strong proponent of rider safety and supporter of the Series. AMA Pro Racing instituted mandatory brake lever guards as an added safety measure beginning with the 2013 GEICO Motorcycle AMA Pro Road Racing season.
The relationship with Dion Device will be a crucial asset to the sport this season. As part of the agreement, Chris Killen, CCO of Dion Device, will be working with AMA Pro to deliver top notch video content and viral marketing throughout the year. Killen was instrumental in the implementation of the AMA Pro Live Streaming Video system over the course of the 2012 season.
"I'm excited about the partnership we've started with Dion Device," said Michael Gentry, COO of AMA Pro Racing. "Improving the safety of the sport is our most important goal and Dion Device shares that common goal. I sincerely look forward to our partnership together."
Dion Device will be granted exclusive in-market and promotional rights to the GEICO Motorcycle AMA Pro Road Racing series marks for print, outdoor and television advertising, press materials. The two companies will be working together on ways to promote rider safety via AMA Pro Racing's website at and social media outlets. Dion Device will also have access to on-site activation space in the paddock at every GEICO Motorcycle AMA Pro Road Racing event in order to support the product and to increase brand awareness with motorcyclists across the country.
AMA Pro Racing will be the beneficiary of several marketing services courtesy of Dion Device. The innovative rider protection company will coordinate with AMA Pro Racing to provide creative video direction for each race weekend. Dion Device will work with AMA Pro Racing on the AMA Pro Live Streaming Video system to ensure that the optimum track/on-board footage will be available for fans to watch, and will also create a number of social campaigns around 2013 events.
"We are very excited about this relationship with the AMA Pro Racing," said Chris Killen, CCO of Dion Device. "At Dion Device, we strive to provide products that not only save lives and equipment, but also surpass our customers' needs and have a brand that athletes and enthusiasts alike can identify with. Our collaboration with AMA Pro Racing in 2012 forged a great bond both on the safety side of things as well as with media presence and growth for AMA Pro. This will transition seamlessly in to 2013 and beyond. This partnership is mutually beneficial on many levels, thus maintaining an emphasis on safety while simultaneously utilizing our media capacities to bring the sport into new and existing households alike."
Dion Device is exclusively distributed in the United States by LeoVince USA. In order to celebrate the launch of the partnership, Dion Device has announced that LeoVince USA will be offering a special discount and sponsorship program for AMA Pro riders entered in season-opening DAYTONA 200 Week. There will be a special discount of 40% off of MSRP on the Dion Device Brake Lever Guard for all licensed professional racers and teams that will be attending the first round of the 2013 GEICO Motorcycle AMA Pro Road Racing championship at Daytona International Speedway. Teams and riders choosing to take advantage of this offer will also automatically receive a sponsorship program from LeoVince USA for the 2013 race season that offers replacement product and parts at discounted prices. To take advantage of this one-time only special, please contact LeoVince USA's Race Manager David Christensen at 888-610-4242 or David@leovinceusa.com.
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at