Digital Edition Subscribers: Read Roadracing World Magazine Now >   |   3-Month Trial Subscription >
Roadracing World.com - An Online Service of Roadracing World Magazine
SHARE:
Apr 23, 2014

Dainese USA Hires Communications Firm Dispatch

COSTA MESA, CA (April 23, 2014) – Dainese USA, the U.S. subsidiary for Dainese and AGV, today announced a new relationship with Dispatch Communications, LLC, a full-service marketing and communications agency with clients in action sports, beverage, cycling, motorsports, and travel and tourism industries. Dispatch will provide both of the brands with public relations and marketing services in the North American motorcycle industry.


“We’re happy to begin this new collaboration with Dispatch,” said Roberto Sadowsky, VP of Operations at Dainese USA. “We’re impressed with what Dispatch founder Eric Doyne and his team have accomplished for their other clients, and with Chris Jonnum now serving as Powersports Director, we’re confident that we’ll be even better prepared to service our media partners. Having recently expanded our offices, showroom and distribution center in Costa Mesa, Calif., it’s great that we’re also starting this new collaboration. These are exciting times for Dainese USA, and we’re looking forward to continuing the growth we’ve enjoyed in recent years.”

“Dainese and AGV are premium Italian brands with a rich, authentic heritage in motorcycle protective wear, and they’re recognized everywhere as industry leaders,” said Eric Doyne, Dispatch founder. “I’m eager to utilize my agency’s experience in motorcycle head protection products and leverage our strength in technical storytelling for Dainese and AGV, both of which possess breakthrough, trend-setting technologies and consumer products.”

Dispatch will provide Dainese USA with its comprehensive public relations services and support for the company’s various marketing efforts and key initiatives. The agency will execute a strategic media relations program with North American media for both brands and support Dainese USA’s marketing efforts including content development and digital marketing.

About Dainese

Founded in 1972 by company president Lino Dainese, Dainese produces protective wear for motorcycling, mountain biking, winter sports and equestrian use. In 2007, the company acquired premium race and sport helmet manufacturer AGV. Dainese and AGV protective products showcase some of the most innovative technologies in action sports and are used by the world’s top riders. Headquartered in Vicenza, Italy, Dainese is distributed in North America exclusively by Dainese USA, which, along with Parts Unlimited, also distributes AGV helmets.

About Dispatch

Dispatch specializes in marketing all of the aspects of an active, energetic lifestyle and represents some of the world’s leading brands in their respective industries: Red Bull, Michelin, Giant Bicycle, Shimano and the nine Ski Lake Tahoe resorts. Comprised of communications pros who not only represent the lifestyle but also live the lifestyle, the Dispatch team is located in California, Colorado and Idaho.