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Mar 10, 2014

Cortech To Continue As Sponsor Of AMA Pro Racing's Live Timing And Scoring

AMA Pro road racer Jake Lewis (85) wearing Cortech gear. Photo by Brian J. Nelson/AMA Pro Racing.

DAYTONA BEACH, Fla. (March 10, 2014) - AMA Pro Racing and Cortech have renewed their existing partnership for the 2014 season, naming Cortech as the presenting sponsor of AMA Pro Racing's Live Timing and Scoring for both AMA Pro Road Racing and AMA Pro Flat Track. The Cortech "Performance Edge" year-end award program will once again be named after the industry-leading motorcycle gear company.

"We're very excited to bring back Cortech for a fourth consecutive season," said Michael Gentry, COO of AMA Pro Racing. "Cortech's support has been beneficial for the development of our Live Timing & Scoring platform over the years and we look forward to continuing to grow our relationship with them as we move into the future."

The Cortech "Performance Edge" award recognizes the rider who turned the highest number of overall fast lap times in AMA Pro SuperBike races. Josh Hayes has won the award every year since its initiation in 2011. In 2013, Hayes recorded fastest lap times in six races, enough to capture his third straight "Performance Edge" award as he barely edged out Larry Pegram's five fastest lap times.

"Cortech is very pleased to sponsor AMA Pro Racing's Timing and Scoring," said Richard Kimes, CMO and Director of Training for Cortech and Helmet House. "AMA Pro has been a great partner for us and has helped Cortech grow considerably throughout North America."

AMA Pro Racing's Live Timing & Scoring and Mobile Apps are presented by Cortech, and their support has allowed for constant development on the cutting-edge platforms. To download the latest versions of the AMA Pro mobile apps, Apple iPhone users should head to the App Store while Android users should navigate to Google Play.

The 2014 AMA Pro Road Racing and AMA Pro Flat Track seasons will kick off with the legendary DAYTONA 200 Week, scheduled for March 13-15, 2014 at Daytona International Speedway. For tickets, please visit http://www.daytonainternationalspeedway.com/.

About Cortech: Cortech is one of the leading performance motorcycle gear brands in the United States. Having been developed not only with its parent company's product expertise in riding gear, but also with the feedback of professional racers and riders throughout the United States, Cortech offers performance motorcyclists a wide array of products in jackets, one piece leathers, pants, luggage, boots as well as snowmobile gear. Cortech is the performance brand of Helmet House, Inc. Helmet House, Inc. is one of the industry's leading powersports product and apparel distributors. Headquartered in Calabasas Hills, CA with an eastern distribution point in Southaven, MS, Helmet House was founded in 1969. Helmet House has brought over 45 years of success to the powersports industry. Helmet House currently has distribution throughout the United States, as well as Canada, Latin and South America, Australia and South Africa. Helmet House was selected as the top distributor in the 2009 Dealernews Distributor Report Card report.

AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.