Digital Edition Subscribers: Read Roadracing World Magazine Now >
Roadracing - An Online Service of Roadracing World Magazine
Mar 11, 2002

Clear Channel Company Helps Re-Launch Speed Channel

This just in from Clear Channel:<BR><BR><BR>Speed Channel Taps CMI to Execute Public Relations For Network Launch and Programming<BR><BR>East Rutherford, NJ (March 11, 2002) -- Speed Channel, a motor sports cable network based in Charlotte, N.C., has tapped CMI, a full-service global marketing and promotions agency, to execute public relations projects for the network's re-launch, original programming and on-air talent. The Charlotte, N.C.-based PR group of CMI will handle the account.<BR><BR>The deal continues a partnership that began two years ago, when CMI served as the primary public relations agency for Speedvision, which was purchased by FOX in the summer of 2001 and re-launched as Speed Channel in February.<BR><BR>"The CMI team has a working knowledge of the network and a strong feel for its history," said Speed Channel President Jim Liberatore. "CMI's work over the last two years with media relations and providing general counsel has played a critical role in the growth of Speed Channel. With CMI's extensive background in motor sports, understanding of our brand and expertise in public relations, we feel they will be an asset as we continue to develop Speed Channel."<BR><BR>"Partnering with clients on the cutting edge of their industry is what helps define CMI's approach to brand activation," said Charlie Horsey, Chief Operating Officer, CMI. "We're excited about teaming with Speed Channel as they redefine motor sports television."<BR><BR>About CMI<BR>CMI is a full-service global marketing and promotions agency comprised of brand activation experts who create and facilitate passionate relationships between brands and target consumers through the medium of live by creating highly interactive marketing platforms that tap consumers' emotions to achieve specific business objectives. CMI offers clients one-stop, turnkey service as well as a menu of capabilities from sponsorship consulting, negotiation and ROI measurement to creative/concept development, mobile marketing, public relations and event management. As part of the Clear Channel Worldwide family, CMI can seamlessly integrate its proprietary solutions into strategically appropriate assets from the global leader in out-of-home entertainment. CMI is headquartered in East Rutherford, NJ with offices in Atlanta, GA, Charlotte, NC and Washington, D.C.<BR><BR>About Speed Channel<BR>Speed Channel, which celebrated its sixth anniversary in January 2002, is the first and only 24-hour cable network devoted exclusively to motor sports and the human fascination for speed. In addition to being the home of NASCAR TV, Speed Channel also brings viewers much of the world's marquee racing events including CART, F1, Classic Cars, LeMans, the American LeMans Series, World Rally and car shows from around the globe. Currently seen in more than 46 million homes, Speed Channel was acquired by Fox Cable Networks Group in July 2001.<BR>