Woodcliff Lake, NJ – BMW Motorrad USA will be the title sponsor of the third annual Handbuilt Motorcycle Show, April 8-10, in Austin, TX. Hosted by Revival Cycles, the event features approximately 150 custom motorcycles from the best builders in the world, alongside original artwork, in a historic downtown warehouse in the heart of Austin’s lively East Side.

“Technology and design are both vital to the future of the motorcycle industry,” observed Sarah Schilke, National Marketing Manager, BMW Motorrad USA. “As BMW raises the technology bar with each new motorcycle model year, it will continue to embrace its legacy for handcrafted ingenuity. We are proud to be the title sponsor of the Handbuilt Show and applaud the builders who push their creativity to engineer these rolling works of art.”

Since its inception in 2014, support from the motorcycling community, both locally and abroad, has transformed the Handbuilt Motorcycle Show into a destination for riders, enthusiasts, and fans from all over the world. The exhibition of custom builds, paintings, sculpture and photography draws a diverse crowd, ranging from the merely curious to die-hard fans, who celebrate the process of design and the satisfaction of creation inherent in the craft.

For those eager to see vintage machines in motion, the Handbuilt Show will offer the American Motor Drome Company’s Wall of Death live action thrill show. The performance (which originated a century ago in carnivals and fairs) will feature daredevils executing stunts along the vertical walls of a wooden motor drome while riding antique motorcycles and handbuilt four-wheeled racing machines.

For those seeking trackside action, MotoGP racing will be held at the nearby Circuit Of The Americas. For more a complete schedule of events and information about the Handbuilt Motorcycle Show, visit https://revivalcycles.com/pages/about-the-handbuilt-motorcycle-show.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 125 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:www.bmwusa.com