ALSTARE AND BIMOTA TIE THE KNOT
Liège, January 12, 2014
The prestigious Italian motorcycle
manufacturer Bimota and Alstare - both renowned for their engineering expertise and racing success - are happy
to announce that they have agreed a long-term partnership of five years.
The partnership will see Alstare create a
new Global Racing department for Bimota in their headquarters in Belgium. From there, they will provide
technical support to all official Bimota teams worldwide, together with the supply of parts for
Alstare will be responsible for Research
and Development for Bimota and will work on improving Bimota’s Moto2 bikes as well as the
In addition, the R&D Department will
work on developing Bimota’s new sports and supersport models.
Alstare communication agency’s vast
knowledge, and ability to innovate will be dedicated to Bimota’s Racing Marketing and Communication
strategy. They will also conduct market research on Bimota’s behalf, while taking care of all their
campaigns and events. The new agency will actively promote Bimota and raise the famous marque to the
high level it deserves.
Alstare aim to improve Bimota’s business
network and increase the level of communication with importers and dealers worldwide. A global
customer base will be established, an official online community will be created and all Bimota fan clubs
will be fully supported.
Bimota is an Italian manufacturer of
exquisitely designed esoteric motorcycles. Production engines are used, together with high quality
materials and components – many of which are produced in house. The company was founded in 1973,
in Rimini, by Valerio Bianchi, Giuseppe Morri and Massimo Tamburini and celebrated its 40th
anniversary last year.
It was also last year, in September, that
Marco Chiancianesi and Daniele Longoni bought Bimota with the intention of rejuvenating this
prestigious and famous marque. Thanks to their passion, determination and commitment, together with Alstare’s
partnership, this process is already gathering pace.
Alstare have been involved in motorcycle
sport since 1982, when they provided hospitality for the FMI (Federazione Motociclistica Italiana)
and later for Lucky Strike. After that, Alstare’s owner, Francis Batta, worked as Team Manager of Cagiva
in GP500, before going on to become General Manager of the Superbike World Championship in the
early 1990s. He formed his own team in 1996, taking one World Superbike, two World Supersport and
three Superstock titles in the following years with Suzuki.
In addition to running a race team,
Alstare successfully ran Corona Extra Europe, Asia and Africa’s communication strategy for nine years and
was fully involved as a ‘brand builder’ – specialising in promotional events – for Diesel Jeans when it was
created by Renzo Rosso.
Alstare’s headquarters, near Liège, in
Belgium are situated in a totally revamped marmalade factory of the late 30’s which has been converted
into a high-tech facility able and ready to cope with all the current and future needs of modern
motorcycles and motorcycle sport.