Jul 11, 2013
© 2013, Roadracing World Publishing, Inc.
From a press release
issued by Arai Americas
Arai's new Defiant helmet.
Shot At The Factory, Six Videos Cover The Arai Story From Beginning, Through Philosophy And Construction, To Emphasis On Protection
(Allentown, PA) Arai Helmet Americas has released a series of six new videos that cover every facet of the Arai story, its beginnings, philosophy, the “Arai Difference,” construction, and the company’s overarching emphasis on rider protection, comfort and fit, all of which combine to, in Arai’s words, make it uniquely different than other helmet companies.
The series was shot at Arai’s headquarters and production facilities in and around Omiya, Japan. It was produced for Arai by Tucker Rocky Distributing, Arai’s largest North American distributor. Arai Americas staffers worked with TR’s Chris Gomersall who helmed the project, handling the directing, videography, and editing. The entire project took more than a year to complete.
The six video subjects include: The Foundation of Arai Helmets; Episode 1: The Arai Philosophy (introduction to the company); Episode 2: Protection (design and production of an Arai shell); Episode 3: Shape Matters (Organic strength integrity; multiple interior shapes; softer Arai liners); Episode 4: All Roads Lead To Protection (How every part and detail counts in an Arai Helmet; how and why they’re made the way they are); Episode 5: Dedicated to Protection (the commitment and work ethic of Arai workers).
They can be viewed on the Arai Americas website at , on the “News/Media” section’s “Video Library.” They are also on the “Arai Americas” Facebook page. In addition, the series is offered to all qualifying Arai retailers for use in their stores and/or websites.