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Jul 11, 2002

Anthony Gobert Signs Merchandise Deal With AMA Pro Racing

From AMA Pro Racing:<BR><BR>Anthony Gobert signs on for AMA Pro Racing's officially licensed merchandise program<BR> <BR>Get your "Go Show" t-shirt online or at Laguna this weekend! <BR><BR>7-11 - AMA Superbike racer Anthony Gobert has joined the growing list of professional motorcycle athletes participating in AMA Pro Racing's officially licensed merchandise program, it was announced today. Gobert has reached an agreement with AMA Pro Racing's new merchandising partner, Wateree Sports Group, that will allow fans to purchase his personalized gear at AMA Superbike events and also online at www.amaproracing.com/speedshop. Gobert's line of merchandise will be available for sale this weekend at Mazda Raceway at Laguna Seca for the World Superbike/AMA Superbike racing weekend. <BR><BR>"We are very excited to announce Anthony's participation in our AMA Pro Racing project," said Jeff Reeves, vice president of Wateree Sports Group. "Anthony joins a growing list of Superbike racers, including Nicky Hayden and Eric Bostrom, participating in our merchandising program. We are thrilled to have Anthony on board, and look forward to making even more announcements this week."<BR><BR>Gobert gear will no doubt be in demand said Chris Bradley, AMA Pro Racing associate vice president of commercial development. "The combination of Anthony's talent on the race track and popularity off of it, makes him a great addition to our growing merchandise program." Bradley added that with Gobert's team, Yamaha, also in the cross-license program, fans will be able to enjoy fully authentic Anthony Gobert and Yamaha road-racing products.<BR><BR>"I'm really happy to have made a deal with AMA Pro Racing to sell my merchandise," said Gobert, Team Yamaha's No. 16 AMA Superbike and AMA Supersport rider. "I've heard from a lot of fans over the last few years that they'd love to have a t-shirt of me so it's really cool to have put this deal together."<BR><BR>AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., has launched an officially licensed merchandise program, bringing a new level of authenticity to race fans. An official line of AMA Pro Racing products have been produced, giving race fans the opportunity to display their passion for each of the company's U.S. Championship racing brands.<BR><BR>The program kicked off with the announcement of a three-year licensing deal with the Rock Hill, S.C.-based Wateree Sports Group who produces an officially licensed product and apparel line for AMA Pro Racing. The lineup includes series apparel for all AMA U.S. Championships, as well as merchandise for various manufacturers, teams and riders.<BR><BR>Race fans can find the new line of official AMA Pro Racing products at multiple distribution points, including all AMA U.S. Motocross and U.S. Superbike events as well as several top AMA U.S. Flat Track Championship rounds. At the races, products will be for sale under the roof of Wateree's newly created, 18-wheel interactive merchandise tractor-trailer. Products can also be purchased online via amaproracing.com, 1800FlatTrack.com and USMotocross.com.<BR><BR>Located in the heart of NASCAR country, Wateree Sports Group has extensive experience in merchandise distribution and corporate identity programs. The company's impressive list of corporate clients includes General Mills, Sprint and Conseco Financial Services; Winston Cup drivers Kyle Petty, John Andretti, Buckshot Jones; and retired drivers and teams owners A.J. Foyt and 7-time Winston Cup Champion Richard Petty. <BR><BR>For more information about the new merchandise program, contact Wateree Sports Group's Jeff Reeves at (803) 327-2776. <BR><BR>For immediate post-race results, points, and live transponder scoring from each race in the championship, log on to amaproracing.com's Superbike Mediacenter, the official home of the AMA Chevy Trucks U.S. Superbike Championship. <BR><BR>About Wateree Sports Group<BR>Wateree Sports Group, founded in 1990, is a merchandise company specializing in the development and implementation of programs for corporate, sports and entertainment properties. WSG helps clients achieve their goals through various distribution channels. These channels include event distribution, corporate identity programs, direct mail, e-commerce and retail based POS programs. Current corporate clients include General Mills, Sprint, Georgia Pacific, Schneider Electric, Petty Enterprises, Lockheed Martin and Conseco Financial Services. Wateree's driver list includes the 7-time Winston-Cup Champion Richard Petty, Kyle Petty, AJ Foyt, John Andretti, Buckshot Jones and aerobatic pilots Sean Tucker and Patty Wagstaff. <BR>