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Mar 21, 2018

American Flat Track: SBS Brakes Is Now The Official Brake Pad Of AFT

AFT Twins racer Kenny Coolbeth, Jr. (2). Photo by Scott Hunter, courtesy of American Flat Track.

SBS Brakes Named Official Brake Pad of American Flat Track

DAYTONA BEACH, Fla. (March 21, 2018) – American Flat Track (AFT) is excited to announce a new multi-year partnership with SBS Brakes to become the series’ Official Brake Pad for the next three seasons.

Already a household name in international motorsport, SBS has increasingly turned its attention to dirt track motorcycle racing of late. In addition to its newly-announced status as Official Brake Pad of American Flat Track, SBS Brakes has joined forces with Kenny Coolbeth this season as the multi-time Grand National Champion attempts to reestablish himself atop the AFT pecking order aboard an Indian Scout FTR750.

“SBS’s achievements in braking technology and their list of partners in the road racing world are very impressive and we are delighted to welcome them as a partner,” said Michael Lock, CEO of American Flat Track. ”American Flat Track is in an exciting era of growth and now that we feature multiple TT races – where the bikes are equipped with front brakes – the need for a premium series partner like SBS is greater than ever.”

Founded in Denmark in 1964, Scandinavian Brake Systems A/S has racked up dozens of world championships in the years since. Counted among those triumphs are multiple titles in WorldSBK and MXGP. The experience gained while competing with — and beating — the best the competition has to offer in such hard-fought battlegrounds has done well to prepare SBS to compete at the front in American Flat Track.

“It is difficult for us to contain the excitement of being a part of the American Flat Track series,” said Chris L. Jensen, Brand Manager for SBS North America. “For years we have helped riders and teams in the paddock solve brake-related problems. But by becoming an AFT partner we are taking the relationship to another level. Our brake pads are used by top road racers all over the world, and we found them to be superior in flat track as well.”

What's Next:

American Flat Track will be back in action on Saturday, April 7, for the Harley-Davidson Atlanta Short Track presented by Hellbender Harley-Davidson in Woodstock, Ga., for Round 2 of the 2018 season. Live coverage can be viewed on FansChoice.tv beginning at 2:00 p.m. ET with Opening Ceremonies scheduled for 6:00 p.m. ET. Tickets are on sale now and can be purchased at https://www.showclix.com/event/atlanta-short-trac...

About SBS Friction A/S:

SBS is a world leader within the development, production and sales of disc brake pads and friction solutions for motorcycles, scooters, motorsport and special applications. Based on our vast friction experience, we supply both the OEM and aftermarket and offer a full range of compounds for all riding styles. Made in Denmark, SBS Friction is part of the SBS Group. For more information, visit www.sbs-friction.dk

How to Watch:

NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2018 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT's digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.

About American Flat Track:

American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.

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