|DAYTONA BEACH, Fla.
(February 27, 2014) - For the third consecutive
season, AMA Pro Racing and Cardo scala rider have reached an exclusive
agreement which names scala rider as the Official Motorcycle Helmet Bluetooth
Communications System of AMA Pro Road Racing for the 2014 season. As part of
the agreement and Cardo scala rider's continued support of our riders, AMA
Pro Racing will once again name a year-end award after scala rider in support
of the stars of the sport. Additional information about the year-end award
program will be released in the coming weeks.
Cardo scala rider is the market
leader in wireless Bluetooth communications for motorcycle helmet headsets.
The company's scala rider line of Bluetooth devices are the most advanced and
feature-rich communication systems available. The continued relationship
designates Cardo scala rider as an exclusive partner of AMA Pro Road
Racing and provides for at-track consumer and marketing activation
opportunities aimed at exposing their latest products to AMA Pro Racing's
brand-loyal race fans in attendance. Additionally, the latest scala rider
products will be showcased in a series of product reviews and giveaway
sweepstakes on AMA Pro Racing's website and official social media channels
throughout the 2014 season.
"Our partnership with
Cardo scala rider has been a great one and we are very excited to have them
return for 2014," said Michael Gentry, COO of AMA Pro Racing. "The
continued support that scala rider offers to our AMA Pro riders as part of
the year-end award reinforces that the company shares our desire to give back
to the paddock."
"We at Cardo scala rider
are extremely excited to partner again with AMA Pro Racing," said Jamie
Cheek, Director of Sales North America for Cardo scala rider. "We look
forward to continuing our involvement with such an outstanding group in our
The 2014 AMA Pro Road Racing season will kick off with the legendary DAYTONA
200 Week, scheduled for March 13-15, 2014 at Daytona International Speedway.
For tickets and additional information, please visit http://www.daytonainternationalspeedway.com/.
About Cardo scala
Cardo Systems, Inc., headquartered in Pittsburgh, PA,
specializes since 2003 in the design, development, manufacturing and sale of
state-of-the-art communication and entertainment systems for motorcycle
helmets. Cardo has pioneered the majority of the most useful and enjoyable
innovations in Bluetooth® motorcycle communication systems. Cardo's scala
rider line of headsets, now available in over 60 countries is the world's
bestselling Bluetooth system for the motorcycle industry. Visit www.cardosystems.com or
follow us on Facebook at https://www.facebook.com/cardoscalarider for