Why Suzuki Cancelled Its Dealer Meeting

Why Suzuki Cancelled Its Dealer Meeting

© 2001, Roadracing World Publishing, Inc.

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This letter from Rick Suzuki, apparently addressed to American Suzuki employees, was forwarded to us by Suzuki spokesman Mark Reese, in response to the question, Why did Suzuki cancel its dealer meeting?:

Dear Suzuki Team Member:

In response to the devastating tragedy last Tuesday in New York and Washington, and in consideration of the many dealers who have expressed concern, American Suzuki Motor Corp. has decided to cancel its annual Dealer Meeting which had been scheduled for September 30 – October 2 in Las Vegas.

I would like to make it clear that no one within ASMC wanted to cancel the meeting. However, after much thought and deliberation, the leadership team concluded that this difficult decision was necessary in order to respect this time of mourning and uncertainty. We are currently regrouping our efforts and will quickly produce information about the business meeting and new products, which will be provided to you and our dealers. In the meantime, we will continue to monitor the situation and will keep you informed of our progress.

An announcement will go out to our dealers today.

All of us share in the sorrow and grief over the loss of so many innocent lives. Our thoughts and condolences are with all those affected by this unthinkable disaster.

Sincerely,


Rick Suzuki
President

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