From a press release issued by Triumph:

TRIUMPH MOTORCYCLES (AMERICA) LTD. 2004 SALES UP

Triumph’s U.S. New Unit Sales Increases 104% in May

NEWNAN, Georgia – Triumph Motorcycles (America) Ltd., announced today that the company’s U.S. new unit sales jumped 104% during May – with an overall year-to-date increase of 34.5% — when compared to the same time period (January-May) in 2003. Triumph’s U.S. sales growth continues to exceed the U.S. industry year-to-year new unit sales growth of 8 %.

Strong interest in the new Thruxton 900 café-racer inspired version of the classic Bonneville, the ground-breaking Rocket III power cruiser, and the updated Tiger dual-sport styled motorcycle has helped to fuel recent sales growth and drive more consumers to Triumph dealers. Consumers have also reacted positively to the firm’s strong finance programs. “Motorcyclist’s interest in the Triumph brand has never been stronger,” said Todd Andersen, Marketing Vice President, Triumph Motorcycles (America) Ltd. “We are very pleased to report that our existing models account for almost all of the 2004 sales increase as Thruxtons just began arriving in dealerships in May, and our Rocket III is arriving in showrooms at the end of June.”

Last week, Triumph hosted the Rocket III global press ride in Sonoma, California and media’s reaction was exceptionally positive to the exciting new 2.3 liter power cruiser. “We know enthusiasts will be thrilled when the bikes arrive at our dealers in the next couple of weeks and this – along with all the other rewards from owning a Triumph – should lead to continued strong sales increases,” stated Andersen.

This summer, Triumph will be offering enthusiasts the opportunity to test-ride the new Rocket III and the entire line of Triumph motorcycles at a number of events across the country. For a complete list of events and dates as well as Triumph dealer showrooms, please visit Triumph’s website: WWW.TRIUMPHMOTORCYCLES.COM.

Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd, manufacturer of Triumph motorcycles and accessories. Triumph Motorcycles (America) Ltd., is located in Newnan, GA and services the Triumph dealer organization throughout the United States, Canada and Latin America.