Sales Increase Leads To Re-structuring Of Ducati North America Marketing Department

Sales Increase Leads To Re-structuring Of Ducati North America Marketing Department

© 2005, Roadracing World Publishing, Inc.

With sales in North America up 18% YTD, Ducati strengthens marketing efforts. Cupertino, CA June 2nd, 2005 Ducati North America’s marketing department is undergoing changes as a result of the increased success of the brand in North America. Year-to-date sales are up 18% and Ducati will take advantage of this position to restructure the marketing department to continue the momentum into 2006. Dan Carson joins the Marketing department as Event Manager. He has been a contractor for Ducati the past 8 years. Carson possesses a wealth of experience and first-hand knowledge of all Ducati’s major events. Vincent Chiaro will have a revised role with the addition of Dan Carson as Event Manager. Chiaro will now focus on press fleet activities, press relations, as well as website and press release content in his job of PR Coordinator. Sian Goad is new to Ducati in the Marketing Coordinator role. Most recently, Sian served for two years as Vice President of Marketing for a motorcycle luggage and apparel company. Her responsibilities include co-op advertising, dealer marketing support and advertising coordination. Director of Marketing, John Porter, will be leaving the company at the end of June. He made significant progress in the turn-around of Ducati North America after the move from New Jersey to California. Ducati CEO, Michael Lock, will act as both CEO and Director of Marketing during this interim period. Lock has vast experience in marketing from his years as Marketing Director for Triumph in Europe and as a Marketing Manager with Honda Europe where he was responsible for four European countries. His expertise will be vital to overall strategy of Ducati marketing in North America. Coordinating all the efforts of the Marketing Department will be the responsibility of Sarah Bogosian, Marketing Manager. She will run the daily operations of all marketing projects and report directly to Michael Lock.

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