Pramac Honda Announces Partnership With Italian Publishing Company

Pramac Honda Announces Partnership With Italian Publishing Company

© 2003, Roadracing World Publishing, Inc.

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From a press release issued by Pramac Honda Racing:

PRAMAC RACING AND CLASS EDITORI JOIN FORCES IN MOTOGP

The Pramac Group is pleased to announce the partnership in which Pramac Honda Team and Class Editori Group team up in the 2003 MotoGP.

Thanks to the recent agreement, a special new partnership has been created, with a top publishing group now entering the MotoGP.

Joining the MotoGP challenge launched by Pramac Honda Team there is thus the prestige of one of Italy’s leading publishing groups. The aim is to create new opportunities for meeting the public, and the choice has fallen on one of the most exciting and eagerly-awaited rendezvous of the entire sports season: the MotoGP and the class that best expresses the technology and thrill of motorcycling – the top, premier class.

Class Editori, the publishing company set up in 1986, floated on the stock exchange in late 1998 and has now become a unique multimedia Group on the Italian publishing scene. It produces seven economics and finance dailies together with nine periodicals that, all together, constitute a range of publications able to cover all the key aspects of luxury consumption. They are flanked by a digital TV network, a radio station and an Internet network with no fewer than 18 dedicated sites that clock up 13 million page hits per month.

The agreement signed by the two Groups will bring Pramac and Class Editori together for the 2003 World Championship. This partnership will involve both companies in targeted promotion events for the brands.

Makoto Tamada and Shinichi Itoh will be racing with the logo of the publishing company on the front fairing of the glorious RC211Vs, bringing onto the circuit all the determination of a rapidly emerging team closely followed by the great Japanese manufacturer Honda.

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