From a press release issued by UmbrellaGirls USA:

THE NEW GIRLS TO ADD GLAMOUR TO THE GRIDS

A new class of UmbrellaGirl have strutted into the American motorsports to liven up the grids of racetracks across the nation. UmbrellaGirls USA is a modeling/marketing agency with a difference, specializing in gorgeous women who have been selected specifically to work in the fast paced world of motorsports.

Each woman either works in the industry or has a passion for high-octane sports. Many of the UmbrellaGirls are bilingual, making them perfect for the likes of Laguna Seca’s World Superbike or the Indianapolis Formula 1.

When appearing on behalf of their own agency, the UmbrellaGirls will tote their own signature pink umbrellas and sport custom designed outfits ala World Superbike (with the exception of the West outfits used to launch Noriyuki Haga’s sponsorship). UmbrellaGirls USA will also design custom outfits for their clientele that will not only be attractive and eye catching, but will stand apart on the grid and in the paddock.

The motivation behind UmbrellaGirls USA came when owner, Ann Asiano, a civil litigation attorney with Bradley Curley Asiano & McCarthy and part owner of Ducati Triumph Yamaha of Marin in San Rafael, attended Misano’s WSB race earlier this year.

“The male energy of looking for the pretty girls, at Misano, was absolutely palpable,” says Ann. “I saw how the Europeans recognize the importance of having young, beautiful women associated with their motorsports events and how much it adds to the experience. I noticed there was not the same concentrated effort at the American WSB round and felt many teams and manufacturers had missed a golden opportunity to market themselves and their products.

“That is when I decided to introduce the first organized motorsports modeling and marketing agency, supplying women who are not only striking but who know the sport, are conversant in the products and can communicate with fans, teams and riders. I was pleasantly surprised at the number of young women that fit these criteria. The UmbrellaGirls models are very excited to support the motorsports industry and to convey their true enthusiasm for the sports and products they will represent.

“The fans will appreciate the added dimension UmbrellaGirls USA brings to the events and we also hope to serve our goal of raising female awareness within the industry.”

UmbrellaGirls USA specializes in: Models (both promotional, print and fashion), Hospitality Hostesses, Trophy and UmbrellaGirls.

They have made their official debut at the International Motorcycle Show in San Francisco at the San Mateo County Fairgrounds on November 8th-10th. Judging by the attention and the hits to the website, they will be a force in the industry.

The next official appearance of UmbrellaGirls USA will be at the Indy Dealer Expo 2003 in Indianapolis February 15-17th, 2003.

For more information call Ann Asiano direct at: 415-472-1965 or visit the website at: www.umbrellagirlsusa.com.