From a press release:

VP RACING ADDS TO SALES & TECH SUPPORT STAFF FOR ATLANTIC REGION

NEWARK, DE (July 21, 2004) – VP Racing Fuels, Inc., an industry leader in the production and distribution of racing fuels and other performance products, named Mike Farr as a Sales Representative, based out of VP’s Delaware office. Farr will join the Sales & Technical Support Staff in VP’s Atlantic region, which includes Delaware, Maryland, Virginia, West Virginia, Pennsylvania, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine, Eastern Ohio, Ontario and Quebec.

Farr has been involved with motorsports his entire career, primarily as a service and sales representative for two major shock absorber manufacturers – Carrera and Pro Shocks. With an emphasis on dirt and asphalt circle track racing during his 20+ year career, Farr has been involved with many notable racers and racing teams, including Bobby Allison, Jeff Gordon, Alan Kulwicki and Dale Earnhardt, as well as Scott Bloomquist, Chub Frank, Donnie Moran, Jackie Boggs and many others. “Mike will be a tremendous resource to our Atlantic region customers due to his vast knowledge of the racing industry,” said Jim Kelly, Regional Manager for VP’s Atlantic region. “Mike is one of the most respected manufacturer reps in the business with a reputation for success through hard work . And like many of his colleagues here at VP, he himself was, and is, a racer. So he knows the sport and the business of racing and will be a real asset to our customers in helping them determine the best fuel and other VP performance products for their respective applications.”

Farr began drag racing as a teenager in northern Pennsylvania, gradually moving to oval track racing in the Sportsman division. “They were almost like a Late Model–a Late Model chassis with no front on it, like an IMCA Modified,” explained Farr. “I drove the Sportsman for two years then jumped into a DIRT Modified and drove that at Sharon and Raceway 7.” Farr continued to race competitively until the mid 80’s when he began his career as a manufacturer’s representative. His current racing efforts are primarily recreational.

Farr has received many honors during his career, including the “All-Star Circuit of Champions Dirt Late Model Appreciation Award” in 1987; the 1995 “Man of the Year Award” from the Renegade Dirt Car Racing Series; and in 2003, he was nominated for the Dirt Late Model Hall of Fame in the “Lifetime Achievement” category.

“I’m very excited to be coming on board with VP Racing,” exclaimed Farr. “VP has a reputation for manufacturing the best racing fuels in the industry, and as a long-time VP customer myself, it’s much easier to represent a product I truly believe in.”

The official fuel of NHRA Championship Drag racing, VP Racing has fueled champions in virtually every racing category and class — from drag racing and circle track to motocross, off-road, off-shore and even airplane racing. Throughout its 29-year history, VP Racing has earned a reputation for producing high quality racing fuels with superior power and consistency – as illustrated by the NHRA Pro Stock Champions who have made VP their fuel of choice for 27 consecutive years, a record unmatched by any major sponsor in the industry. In addition to fuels, VP’s product line includes synthetic oils, 2-cycle lubricants, performance chemicals, traction compounds and racing-related accessories – each designed to produce the most power and best performance in their respective racing applications. More information can be obtained from VP’s website – vpracingfuels.com.