New PR Manager At Kawasaki

New PR Manager At Kawasaki

© 2003, Roadracing World Publishing, Inc.

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From a press release issued by Kawasaki:

JAN PLESSNER ASSUMES MEDIA RELATIONS POSITION AT KAWASAKI MOTORS CORP., U.S.A.

IRVINE, Calif. — Jan Plessner will join Kawasaki Motors Corp., U.S.A (KMC) as media relations manager, effective August 18, 2003. The post, which reports to Kawasaki’s director of communications, has responsibility for overseeing all of the company’s editorial media communications for the brand’s key product categories — motorcycles, all-terrain vehicles, MULE™ utility vehicles, and JET SKI® watercraft. Plessner will also play an integral role in the company’s corporate communications efforts.

Most recently, Plessner served as senior manager, media relations, for the Specialty Vehicle Institute of America’s Discover Today’s All-Terrain Vehicles program. She was charged with broadening the industry’s media presence with national consumer publications, broadcast outlets, and key market newspapers.

Before joining the industry association, Plessner worked at KMC from 1992 through 2001. She was part of the company’s public affairs department, where she had specific responsibility for increasing government and public positive perceptions.

During her 10-year involvement in that capacity, she managed in excess of $4 million in annual product loans to police and lifesaving agencies around the country. She also initiated Kawasaki’s “Operation Challenge,” a community relations program that was repeated for five years and served to involve disabled people in watersports activities. The program was repeated in 36 major markets and generated substantial newspaper and television coverage.That program, along with others, was the basis for Plessner receiving the Watercraft Business Industry Leader Award in 1997.

According to Rodger Howe, director of communications, “The addition of Jan to our staff signals a move toward a broader impact for our internal media relations efforts. Her experience in community relations and public affairs will strengthen our approach to programs under development and will add a new dimension to future activities.”

Plessner holds a Bachelor of Arts Degree in Communications, with an emphasis in Public Relations, from California State University, Fullerton. After graduation, she coordinated media relations, graphic design, and special event planning for Fund Raisers, Inc., Arcadia, Calif. She also worked for Freeman/McCue, Santa Ana, Calif., KMC’s public relations agency-of-record. A Laguna Niguel, Calif. resident, Plessner is active with motorcycles, ATVs, and personal watercraft. Kawasaki Motors Corp., U.S.A., (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, JET SKI® watercraft, MULE™ utility vehicles, power products and small engines.

Kawasaki’s tagline, Let the good times roll™, is recognized worldwide for the spirit of fun, adventure and high performance that characterizes the Kawasaki recreational vehicle line. The company and its affiliates employ nearly 2,400 people in the United States, with approximately 400 of them located at the Irvine, California headquarters.

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