From a press release:

PJH BRANDS Hires Grey San Francisco

Scottsdale, Arizona, October 1, 2003 – PJH BRANDS’ founder and Chairman, P.J. Harvey, announced today that his company has hired Grey San Francisco to handle all marketing communications, including advertising, interactive and direct response work, for PJH BRANDS on a global basis. This includes both the PJ1 line of motorcycle products and the VHT line of automotive products.

Grey, founded in 1917, is the largest agency in the United States and the 6th largest agency in the world with more than 400 offices in 90 countries.

“Grey is known around the world for its success in building brands,” Harvey said. “With all of the products we now manufacture and sell both here in the United States, as well as in a growing number of countries overseas, Grey is the perfect partner.” Harvey noted that his selection of Grey San Francisco specifically was due to the fact that both the Account Director on his business and the Executive Creative Director have extensive backgrounds in motor sports and the automotive category, both personally and professionally. “They have a real understanding of what motor sports is all about. And that’s very important,” said Harvey.

Up until a year ago, Kevin McCarthy, Grey’s Executive Creative Director, raced Open Superbike and Open GP and was ranked 10th overall in the AFM. McCarthy competed on both the east and west coast and still rides motorcross for fun. Terry Foutz, PJH BRANDS’ Account Director and an 18 year Grey veteran, is the former National Advertising Manager for Nissan Motor Corporation, USA, and for many years competed in off-road motorcycle and truck racing events.

“After our very first meeting with P.J. in Scottsdale, I couldn’t wait to get started on developing creative,” said McCarthy. “Personally, I’ve used PJ1 on and in my bikes for years, so I’m already a big fan of PJ1 products. This is a great client with really good products in a super fun category. What more could we ask for?”

Casey Jones, a Managing Partner of Grey San Francisco, said that his team is elated about the addition of this new piece of business. “PJ1 chain lube has long been the Number 1 selling chain lube in the world. Now it’s our job to let the world know about all of the other equally great products from PJH BRANDS,” Jones said. “To do this, we’ll be using the full integrated power of Grey San Francisco drawing on all of our capabilities – traditional advertising, direct and interactive media – as key components in this new campaign.”

Although no specifics were disclosed, plans call for heavy print in combination with selective broadcast, point of purchase, and highly targeted interactive electronic media. “This will be the largest advertising communications’ effort in the company’s history,” Foutz added.

Founded in 1971, PJH BRANDS produces more than 50 different motor sports’ products and distributes them in 43 countries around the world.

PJH BRANDS is the maker of world-class motorcycle oils and premium coatings.