From a press release issued by Advanstar Communications Inc.:

Cycle World International Motorcycle Shows®

Presented by Toyota Trucks Web Site Goes Live

Visit Us At: www.motorcycleshows.com to Purchase Advance Tickets – Skip the Lines

Santa Ana, California – November 3, 2004 – Leave the Grind Behind in cyber space for the 24th Annual Cycle World International Motorcycle Shows® presented by Toyota Trucks – the show web site is live. Enthusiasts can find information on special features, show facts, a full exhibitor list, floor plans, a photo gallery, local hotel information, history of the show, past media coverage, vital links, general contact info and much more.

“www.motorcycleshows.com is an excellent resource for enthusiasts and curiosity-seekers to learn more about our shows,” says Jeff D’Entremont, Show Director of the popular consumer show Series. “The web site is ideal for purchasing advance tickets, getting show information, learning about the manufacturers, retailers, as well as the show features for each event.”

Other Useful Links:

Attendee: Learn more about upcoming events such as demo rides, the Ball of Steel stunts, The Tacoma Off-Road Challenge, The Ducati Monster Challenge and a Suzuki Giveaway. You can also find information on the Kid’s Cycle Center, The Factory, the Christian Motorcyclists Association, Powersports Magazine, Free Gear Check, Free Motorcycle Parking and more.

Exhibitor: Obtain information on over 600,000 enthusiasts nationwide, recent consumer feedback and how you can contact our Show Series experts for further details.

Media: Obtain press badges, find contacts and answers to frequently asked questions about the show.

Dealer: Search for discount coupons and learn about local participating dealers.

Clubs: Find information on clubs, local manufacturers and features.

Buy Tickets: Don’t wait in line; buy your advance tickets in advance, online.

Progressive Insurance is sponsoring the web site’s new e-ticketing program where consumers can purchase tickets online, print them from home and skip the lines at the show. This gives enthusiasts and families less wait-time and more time to enjoy the show.

The 2005 schedule includes: San Francisco, Dallas, Southern California, Seattle, Denver, Atlanta, Washington D.C., New York, Cleveland, Minneapolis, Chicago and Detroit. Advanced tickets can be purchased online at www.motorcycleshows.com or by calling (800) 331-5706.

ABOUT THE SERIES

The Cycle World International Motorcycle Shows® offer an unparalleled opportunity for bike buffs along with casual enthusiasts to experience the cutting-edge of powersports vehicles, products, and services. The show boasts long-term relationships with both its title sponsor, Cycle World (12 years), the world’s foremost motorcycling magazine, and with its presenting sponsor Toyota Trucks (6 years), the world’s leading manufacturer of light trucks.



ABOUT THE POWERSPORTS GROUP

The Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, our powersports shows encompass nearly every product in all segments of the industry. Our Big Twin East and West shows represent the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. Dirt Expo is the premier event for the off-road powersports industry, which runs alongside the Maxxis U.S. Open of Supercross in Las Vegas. Targeting key motorcycle markets across the country, the Cycle World International Motorcycle Showsâ presented by Toyota Trucks draws more than 600,000 eager powersports consumers of all levels.


ABOUT ADVANSTAR COMMUNICATIONS INC.

Based in New York, NY, Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 100 business magazines and directories, 72 tradeshows and conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors in the automotive, beauty, e-learning, call center, digital media, entertainment/marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/hospitality industries. The Company has roughly 1,400 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.