Mid-Ohio Teams Up With Sprint

Mid-Ohio Teams Up With Sprint

© 2004, Roadracing World Publishing, Inc.

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From a press release issued by Mid-Ohio:

SPRINT TECHNOLOGY INCREASES SPEED AT MID-OHIO SPORTS CAR COURSE

DUBLIN, Ohio (April 22, 2004) – Recent technology upgrades to the communications system at Mid-Ohio Sports Car Course in Lexington, Ohio, has created a more efficient and cost effective way for Mid-Ohio to communicate, both internally and with customers and participants at the race track.

Partnering with Sprint, the “Official Telecommunications Provider for the Mid-Ohio Sportscar Course”, fully integrated two-way voice communications have been installed between the course in Lexington and the TrueSports, Inc. offices in Dublin, Ohio, helping the two locations communicate more effectively with one another.

As part of that package, the track now has voice over IP (VoIP) technology for voice communications. This allows the track to consolidate their voice and data networks into one, thus saving costs on wiring infrastructure and reducing communication costs between their distant locations. Users of the system will also have access to voice mail, e-mail, and the possibility for future use of wireless voice and data applications.

“The new Sprint telecommunication services have proven to be a tremendous improvement in the ease of communicating between our offices,” said Michelle Trueman Gajoch, President of TrueSports, Inc., owner and operator of Mid-Ohio Sports Car Course and The Mid-Ohio School. “As the season progresses, we’ll surely see more benefits. More importantly, the entire system should allow us to better serve everyone who attends our race track in the future.”

The track has also added high speed Internet access through the installation of Sprint DSL. This service, at 3 megabits per second, will allow users to access the Internet at lightning-quick speeds.

This service is available to teams participating in racing events each week through use of Mid-Ohio’s 28 garages, as well as to media members and guests working in the media center on the second and third floors of the Goodyear Tower.

“With the increasing number of media outlets on the internet, as well as the amount of information available on-line, the move to high-speed internet access only helps every working media member covering a race at Mid-Ohio Sports Car Course,” said Reece White, Media and Marketing Coordinator for TrueSports, Inc. “Not only will make it easier and faster for writers to file stories for newspapers and internet sites, photographers uploading their work should see a dramatic change in speed over the dial-up system.”

“Mid-Ohio was able to see the value of Sprint’s market-leading portfolio of products and our ability to integrate voice, data and wireless in the implementation,” said Mark Brunn, General Manager, Sprint Business Solutions. “The track now has the latest technology which will provide a new avenue for productivity improvements.”

The green flag waves on the 2004 season at Mid-Ohio Sports Car Course with the Sprint Vintage Grand Prix, June 18-20. Celebrating the history of road racing, the event features the Sportscar Vintage Racing Association’s 10 group races, a Historic GTP race, and this year’s featured marque, Jaguar. Off of the racetrack, the 6th annual British Car Showdown and Mid-Ohio’s Concours d’Elegance feature the classic cars of hundreds of Mid-Ohio Sports Car Course spectators. The 2004 season marks Sprint’s 15th year as the event’s title sponsor.

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With approximately 65,000 employees worldwide and nearly $27 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States’ first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit www.sprint.com.

Founded in 1981 and headquartered in Dublin, Ohio, TrueSports, Inc. is a privately held motorsports entertainment enterprise. The company owns and operates Mid-Ohio Sports Car Course and The Mid-Ohio School, and promotes a wide variety of motor racing, driver instruction, corporate, and family entertainment events throughout the year.

Mid-Ohio Sports Car Course is a 2.4-mile, 15-turn permanent road racing circuit in Lexington, Ohio. Located 60 miles north of Columbus and 75 miles south of Cleveland near Mansfield, the track has been called the most competitive in the U.S. and annually hosts a diversity of locally, regionally and nationally sanctioned racing events for amateur, club and professional riders and drivers.

More information about TrueSports, Inc., Mid-Ohio Sports Car Course and The Mid-Ohio School can be found at www.midohio.com. Event and ticket information are available by calling 1-800-MID-OHIO.



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