Kawasaki U.S. Racing Boss Moved To Marketing Post

Kawasaki U.S. Racing Boss Moved To Marketing Post

© 2005, Roadracing World Publishing, Inc.

Kawasaki Management Team Continues to Broaden Experiences as Company Builds for Now and Future IRVINE, Calif.–July 15, 2005–Kawasaki Motors Corp., U.S.A. (KMC), continuing its recent emphasis on increasing cross-functional experience for the company’s mid and senior level managers, announced organizational changes today addressing that objective. Among the executives who will assume new responsibilities are Tony Murr and Barry Beehler, each a vice president assuming new roles. Murr moves from his vice president marketing position to take over the vice president sales slot he had previously held, replacing the recently resigned Tom Orbe. Beehler, vice president planning, adds responsibility for the company’s marketing guidance to his new position as vice president planning and marketing. According to Steve Hamada, president, “Tony Murr and Barry Beehler have held numerous executive positions at KMC during their tenure, and by continuing to allow them to change and expand their responsibilities they help set the tone for KMC’s executive growth efforts which are so integral to the company’s future.” Murr will incorporate his marketing team background with KMC’s recent supply chain, sales, and dealer development initiatives to help further wholesale and retail goals. Beehler, who has headed the company’s recent activities related to long term planning and supply chain optimization, adds the marketing responsibilities to his duties. Bruce Stjernstrom, formerly director of professional racing, will assume the day-to-day management of marketing activities as director of marketing. He has had two stints with KMC, interrupted by a role as managing director of the International Jet Sports Boating Association (IJSBA). Mike Fisher, a long-time member of KMC’s research and development group, and a former racer, will become motocross racing manager. The company will also consolidate accessory product line operations under senior manager, Jim Williams, who will manage a group directed by Dave Dora, vice president product operations. Williams’ prior role as manager retail advertising, will be incorporated under national advertising manager, Chris Brull’s umbrella of responsibility. Patrick Kelly, director of product planning and research, will now move the planning group into KMC’s Product Advancement & Racing organization, more closely integrating Kawasaki’s overall product development activities. “We believe that our management team is one of the finest in the industry, and by continuing to offer individuals new challenges they become more effective for KMC’s immediate needs, and invaluable for our future,” said Hamada. Kawasaki Motors Corp., U.S.A. (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, personal watercraft and utility vehicles through a network of more than 1,500 independent retailers, with an additional 8,400 retailers specializing in power products and general purpose engines. KMC and its affiliates employ nearly 2,400 people in the United States, with more than 350 of them located at the Irvine, Calif. headquarters. Kawasaki’s tagline, “Let the good times roll.(TM)”, is recognized worldwide and the brand is aggressively carrying its heritage of leading-edge power, performance and exhilaration into the 21st century. Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.

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