From a press release issued by Infineon Raceway:

Infineon Raceway, Supercuts Agree to Strategic Partnership

SONOMA, Calif. (IMMEDIATE RELEASE) – Infineon Raceway and Supercuts have agreed to a multi-faceted strategic partnership that will extend through the 2006 motor racing season, officials from both companies announced.

Supercuts, which has been a partner of the raceway’s since 2002, will become presenting sponsor of the annual National Hot Rod Association (NHRA) POWERade Drag Racing event, which is the second-highest attended event at Infineon Raceway each year (July 30-Aug. 1 in 2004). The event will be known as the NHRA FRAM Autolite Nationals, presented by Supercuts.

Supercuts will also become title sponsor of all running events during the California Outdoor Sports Championships, presented by Infineon Technologies, May 14-16. The Supercuts 12K Road Run will take place on Saturday, May 15, with the Supercuts 10K Trail Run set for Sunday, May 16. The weekend will also include a bevy of cycling events, both on the road course and around the property.

Supercuts will also become title sponsor of the Sunday main event during the American Motorcyclist Association (AMA) annual Superbike weekend. The Supercuts Superbike Challenge, which features the top pavement motorcycle road-racers in the country, will take place on Sunday, May 2. It will be part of the Kawasaki AMA Superbike Showdown weekend, presented by Cycle Gear, April 30-May 2. Supercuts had been title sponsor of the race weekend since 2002.

“In the past two years, we have seen an increase in store visits by fans who saw our signage at the track, visited our booth, or saw our name on broadcasts of the Supercuts Superbike Challenge. Many of our stylists have also become race fans and love to cut hair at the Supercuts booth during “our” events,” said Ron Groves, franchisee owner, San Francisco and Sacramento-area Supercuts. “We’re very excited to expand our relationship with Infineon Raceway to include two more events.”

The partnership will also include a substantial ticket and hospitality package at the raceway, as well as a highly visible signage presence. Supercuts will have the “Official Hair Salon” designation and will receive use of the Infineon Raceway name and logo in consumer promotions.

“Supercuts is a strong brand and have shown themselves to be a strong promotional partner. We look forward to their expanded involvement throughout our racing season,” said Steve Page, president and general manager of Infineon Raceway.