Infineon Raceway Hires New Marketing Manager

Infineon Raceway Hires New Marketing Manager

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From a press release issued by Infineon Raceway:

Infineon Raceway Names New Senior Marketing Manager

SONOMA, Calif. (IMMEDIATE RELEASE) — Marla Kowalski has been named Senior Marketing Manager at Infineon Raceway, it was announced by raceway officials.

Kowalski will be responsible for event marketing, including pre-event promotions, trade shows and special events. She will also help execute sponsorship and advertising commitments and organize pre-race activities.

“Marla’s expertise and background from being associated with some the world’s strongest consumer brands and their sponsorship programs adds necessary depth and is a great complement to our team,” said Tim Schuldt, vice president of marketing and sales for Infineon Raceway. “We look forward to her contributions as we strive to continue to amaze our customers.”

Prior to coming to Infineon Raceway, Kowalski worked in the Global Events department at E*TRADE Financial, including work on such programs as the “Rolling Stones Licks World Tour.” She has also worked at Microsoft Web TV Networks in the Marketing and Communications department as a marketing events contractor. At Microsoft, Kowalski worked with a team to start Ultimate TV’s NASCAR program and managed product trade shows, promotions & special events.

“After working at Microsoft doing NASCAR marketing promotions, I knew I had to get back to motor sports marketing and Infineon Raceway is a perfect match,” said Kowalski. “I equate it to the starting position of each race – it is a new challenge. I am so happy to be a part of the Infineon Raceway team and my goal is to continue to expose motor sports to the people who live in the Bay Area.”

Kowalski graduated from the University of California at Davis with degrees in History and Spanish. She currently resides in San Francisco.

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