Harley-Davidson Exceeds Goal, Donates $7.2 Million To MDA

Harley-Davidson Exceeds Goal, Donates $7.2 Million To MDA

© 2003, Roadracing World Publishing, Inc.

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From a press release issued by Harley-Davidson:

HARLEY-DAVIDSON EXCEEDS EXPECTATIONS AND MAKES RECORD DONATION TO THE MUSCULAR DYSTROPHY ASSOCIATION

$7.2 million check presented to MDA during company’s anniversary celebration

MILWAUKEE — Harley-Davidson Motor Company surpassed its 100th Anniversary celebration fundraising goal by presenting a check to the Muscular Dystrophy Association for $7,286,191.57, making Harley-Davidson MDA’s top corporate partner for 2003. Harley-Davidson Motor Company President and Chief Operating Officer Jim McCaslin made the announcement during the 100th Anniversary Party on Sunday, August 31 in Milwaukee, WI. The company set an original goal of raising $5 million for the Muscular Dystrophy Association.

The Harley-Davidson family of customers, dealers employees and suppliers conducted various fundraising activities including rider pledges, dealer fundraisers, motorcycle raffles and pin sales. Fundraising activities for the Muscular Dystrophy Association took place worldwide over the 14-month period leading up to the Harley-Davidson Anniversary Celebration in Milwaukee.

“We considered our 100th Anniversary fundraising goal for the Muscular Dystrophy Association to be ambitious, but we knew it could happen with hard work from everyone involved,” said McCaslin. “I’m personally grateful to our customers, dealers, employees and suppliers who rose to the occasion and helped us not only meet but surpass our expectations.”

The 100th Anniversary of Harley-Davidson marked the 23rd year the Motor Company has been associated with the Muscular Dystrophy Association. During that time, the Harley-Davidson family of customers, dealers, employees and suppliers have raised more than $47 million to aid research and program services for children and adults with neuromuscular disease. The Funds raised at the various 100th Anniversary events will help support life-saving research, comprehensive medical care and the very special MDA Summer Camp.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.

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