Graeber Named AMA Pro Racing VP Of Communications

Graeber Named AMA Pro Racing VP Of Communications

© 2002, Roadracing World Publishing, Inc. From a press release issued By AMA Pro Racing.

From a press release issued by AMA Pro Racing:

AMA PRO RACING NAMES KERRY GRAEBER AS VICE PRESIDENT, DIRECTOR OF COMMUNICATION

PICKERINGTON, Ohio–AMA Pro Racing, the leading sanctioning body for motorcycle sport in the United States, has appointed Kerry Graeber as Vice President, Director of Communications. Graeber, to be based in AMA Pro Racing’s recently-established West Coast office, will direct the communications efforts of the organization, serve as an additional liaison between the motorcycle industry and AMA Pro Racing and manage relationships with key media, among other things. Graeber is set to start Nov. 20.

Graeber, a motorcycle-industry veteran, leaves American Suzuki Motor Corporation as Associate Director, Brand Marketing & Advertising where he oversaw the company’s advertising and brand marketing programs. A lifelong motorcyclist and former amateur off-road racer, Graeber holds a bachelor’s degree in communications from California State University, Fullerton.

“Kerry brings a wealth of experience and knowledge to this position and deepens the talent pool at AMA Pro Racing,” said Scott Hollingsworth, CEO of AMA Pro Racing. “Improving communications with our stakeholders is a high priority and, as a respected industry executive, Kerry is perfectly suited to the task. Additionally, locating Kerry in our Los Angeles office further demonstrates AMA Pro Racing’s commitment to expanding our Southern California presence. The West Coast is the unofficial heart of motorcycling in the United States and there Kerry will have regular access and contact with the major OEMs, motorcycle media and race teams.”

Graeber’s appointment is the latest in a series of high profile personnel additions at AMA Pro Racing over the last 18 months. Previously, John Farris, Vice President of Commercial Development joined from General Motors, Ken Rogers was added to direct the organization’s timing and scoring operations, and Andy Leisner, Vice President, Los Angeles Office joined AMA Pro Racing from Cycle World magazine, bolstering the company’s marketing efforts. “We are aggressively staffing our organization to accomplish our mission of growing the sport of professional motorcycle racing in the United States,” said Hollingsworth. “Overall, the motorcycle industry has seen nearly a decade of continual growth and there has been a corresponding growth in racing. We are positioning ourselves to maximize the opportunities both for our organization and our business partners.”

“I am thrilled to have been selected by AMA Pro Racing,” said Graeber. “I am impressed by the goals set forth by the organization and am glad to be a part of the team. Helping to improve the overall communication strategy as well as strengthening our West Coast presence are two of my immediate goals.”

AMA Pro Racing will be sending out contact information for Graeber very soon.

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