Ford Sponsors Chris Carr

Ford Sponsors Chris Carr

© 2002, Roadracing World Publishing, Inc.

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From a press release issued by OMS Ltd.:

Ford Motor Co. Signs As Title Sponsor For Chris Carr Racing Team

Ford’s Quality Checked Certified Pre-Owned Program deal with Chris Carr Racing called “unprecedented” in flattrack racing history

FLEETWOOD, Pa. Officials at Chris Carr Racing and Ford Motor Company announced today that Ford’s Quality Checked Certified Pre-Owned Program will be the new title sponsor for the Chris Carr Racing Team for 2002.

This ground-breaking flat track sponsorship contract is for one year. Terms of this unprecedented deal were undisclosed.

Carr, the defending AMA U.S. Flat Track Champion, is very pleased to have Ford Motor Company on board with his race team. The popular multi-time flat track champion and road racing specialist is in his 29th year of racing. The deal came about, according to Carr, through some mutual friends and business partners.

“This is a pretty big deal. And not just for my race team, but for the sport of flat track in general,” said Carr, who also won U.S. FlatTrack titles in 1992 and 1999. “I can’t think off hand of any outside-the-industry Fortune 500 companies that have been a title sponsor for a dirt track race team. And hopefully this will open some doors and, ultimately, pay dividends to other riders down the road as well.”

Ford’s Quality Checked Certified Pre-Owned Program manager Mike Dennis, a former amateur motocross and hare scrambles racer, looks forward to the relationship with flat track racing’s top rider.

“Ford Motor Company is proud to sponsor Chris as this year’s returning national flat track champion,” said Dennis. “This is our first venture into a primary motorcycle sponsorship and we see it as a strong chance to cultivate a new customer base. It will be a way for Ford to promote its Quality Checked Certified Pre-Owned Program, provide exposure for new Ford car and truck products and benefit the U.S. Flat Track program.”

Said Carr of his new sponsor: “With the struggling economic times right now, people are looking at all the options to fill their vehicle needs. We want to educate people that Ford’s Quality Checked Certified Pre-Owned Program is out there.”

Ford’s Quality Checked Certified Pre-Owned Program delivers a professionally inspected quality used vehicle, which includes a factory warranty and road side assistance program. “It’s about as close as you can get to a new car purchase,” adds Dennis.

For more information on the Chris Carr Racing Team, please check out Chris Carr’s website at www.chriscarr.com.

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