Fast By Ferracci, Ducati Featured In Manhattan Window Display

Fast By Ferracci, Ducati Featured In Manhattan Window Display

© 2004, Roadracing World Publishing, Inc.

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From a tardy press release issued by Ducati North America:

LORD & TAYLOR SIZES UP DUCATI AND FAST BY FERRACCI FOR THE ‘FAST TRACK’ – A TRUIMPHANT SHOWCASE OF THE HOTTEST SPRING TRENDS

Fifth Avenue Windows Get Racy With A Sexy Line-Up Of Ducati Motorcycles As The Backdrop, Putting The New Men’s Contemporary Sportswear Collections on Pole Position



Willow Grove, PA –Fast By Ferracci, a premier manufacturer and supplier of high performance motorcycle parts, world-famous championship motorcycle racing team and top-ranking Ducati motorcycle dealer, announced today that it is teaming up with the prestigious New York Department Store Lord & Taylor to celebrate the launch of its new Men’s Contemporary Sportswear Collections. The Fifth Avenue store windows are trickedout with Lord & Taylor’s sleek, new spring looks for men complemented by more than a dozen Ducati motorcycles supplied by Fast By Ferracci. Fast By Ferracci’s racing history with Ducati is well represented with memorabilia such as an original Factory Ducati Corse racebike, numerous Daytona trophies, and authentic race leathers from various former team riders.

“We are delighted to team up with this New York landmark to platform our newest Italian motorcycles with their latest trends for men,” comments Lawrence Ferracci, Vice-President, Fast By Ferracci. “Right from the get-go, our conversation with Lord & Taylor began on the right track and brought us to the finish line here on Fifth Avenue. Special thanks to Michael Lock, CEO Ducati North America and Ducati Motorcycles for their cooperation with making this possible.”

This spectacular promotion also comes equipped with a contest to win a brand-new 2004 Ducati M620 Dark motorcycle valued at $6,595. Lord & Taylor invites consumers to visit The Man’s Shop to register to win. No purchase is necessary to enter the contest. Motorcycle provided by Ducati North America.

Featured in the March issue of GQ Magazine, the Sunday New York Times, and Lord & Taylor’s Spring 2004 catalog mailed to 1 million plus households across the country, the windows impressions alone are estimated at 250,000+ daily.

Window shoppers, from novice to professional, can enjoy this eye-candy through March 14, 2004.

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