From a press release:

Clear Channel Entertainment announces Multiple Sponsorships with Buell

Sponsorship integrates Buell American Motorcycles into EA SPORTS Supercross, Speed Stick presents National Arenacross Series, U.S. Hot Rod Monster Jam and IHRA events

AURORA, Ill. (December 20, 2001) – Clear Channel Entertainment announced today a multi-platform sponsorship agreement with Buell American Motorcycles. The sponsorship offers a multitude of branding and marketing strategies to Buell through a combined association with the EA SPORTS Supercross, Speed Stick National Arenacross, U.S. Hot Rod Monster Jam and IHRA motor sports events produced by Clear Channel Entertainment’s motor sports division.

Under the agreement, Buell is an ‘Official Associate Sponsor’ of the EA SPORTS Supercross events in 2002, where Buell will receive commercials within supercross live webcasts, jumbotron and Diamondvision messages during events, and onsite displays in expo and pit areas. Buell motorcycles is also a special presenting partner in opening ceremonies at all EA SPORTS Supercross events.

In the Speed Stick presents National Arenacross Series, Buell is also an ‘Official Associate Sponsor’, where they will receive event exposure similar to their EA SPORTS Supercross benefits, while additionally being featured in national television commercials within the Arenacross televised season on The Speed Channel. (formerly Speedvision)

Under the Clear Channel Entertainment agreement, Buell is also named the ‘Official Street Bike Of Monster Jam’, where Buell Motorcycles will be prominently featured at 20 select U.S. Hot Rod Monster Jam events. Buell will be featured in regional radio and print event marketing campaigns as well as participate in the Monster Jam interactive pit parties in selected events.

Also influenced by the relationship is Clear Channel Entertainment’s IHRA (International Hot Rod Association) events. In ten markets, Buell will be prominently featured as the “Official Street Bike” of IHRA and sponsor of the Summit SuperSeries presented by Pontiac and Buell. Adding to the already tremendous rewards of the new series, the winner in each of the five Summit SuperSeries divisions will receive a Buell motorcycle.

“Clear Channel Entertainment’s motor sports division was able to collectively bring together marketing options for Buell’s line of American motorcycles, specifically the new Firebolt XB9R and Blast motorcycles. The Buell brand is redefining what street performance motorcycling is all about and the EA SPORTS Supercross, Speed Stick presents National Arenacross, U.S. Hot Rod Monster Jam and IHRA events offer exposure to motorcyclists who are taking notice,” said Erik Buell, President of Buell.

Roy Janson, Vice President of Clear Channel Entertainment’s motor sports division said, “We’re pleased to have Buell motorcycles on board with us this year. Not just because they’re America’s only true sportbike, but also because Buell Motorcycles, a division of Harley-Davidson Inc., are completely dedicated to putting sportbikes on the street that generate excitement and attention, the same sort of excitement and experience you get from attending our motor sports events. It makes perfect sense. We are completely honored to have Buell as an ally in our events in 2002.”