BMW Reports 2003 Was Seventh Consecutive Record Sales Year In America

BMW Reports 2003 Was Seventh Consecutive Record Sales Year In America

© 2004, Roadracing World Publishing, Inc.

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From a press release issued by BMW North America:

BMW MOTORRAD USA POSTS SEVENTH CONSECUTIVE YEAR OF RECORD SALES

Year-to-date sales up 13 percent over last year
Woodcliff Lake, NJ – BMW Motorrad USA, the importer and distributor of BMW motorcycles in the United States, posted its seventh consecutive year of record sales. In 2003, a 13 percent increase in sales was recorded over the previous year. For the first time ever, motorcycle sales surpassed the 15,000 mark in the U.S., with a total of 15,299 units sold. Sales in December were the second-best for that month in the company’s history, while the month of September broke previous sales performance records.

“Our sustained success during our 80th anniversary year demonstrates the strength of the BMW brand across a broad range of models,” commented Arturo Pineiro, General Manager for BMW Motorrad USA.

BMW’s top-selling motorcycle models during 2003 were the R 1150 RT sport tourer, the K 1200 GT (one of Cycle World’s 10 best motorcycles for 2003), the new R 1150 R Rockster, the classically-styled R 1200 CLC tourer, and the trans-continental R 1150 GS Adventure.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Corp. in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 73 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com


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