From a press release issued by BMW North America:
BMW Motorrad 80th. Anniversary Rally in Squaw Valley June 27 – 29, 2003
A Celebration of 80 Years of Motorcycling Excellence
If you missed our celebration of the “Art of the Motorcycle” at the Guggenheim Las Vegas a couple of years ago, or all of our BMW Bike Week activities at Daytona earlier this year, don’t lose heart!
Just mark your calendar now and ride out to Squaw Valley at Lake Tahoe, CA on June 27 – 29, 2003 for a three-day celebration of BMW’s 80th. Anniversary.
Now posted on the BMW Motorrad USA web site is a detailed description and schedule for this unique event, featuring some of the best rider activities anywhere in the world:
*Jimmy and Heather Lewis host off-road rider training and GS rides in some of the finest riding country created by nature
*A Friday night fireside chat with Jimmy on his Paris-Dakar experiences
*Helge Pedersen’s new “The Best of World Travel” multi-media presentation and GPS instruction sessions designed specifically for this event
*Jean-Pierre Goy, stunt rider extraordinaire from Tomorrow Never Dies demonstrates just how far you can wheelie a K 1200 LT – with a screaming passenger on the back!
*BMW Demo Truck with all BMW models for test rides
*Bavarian Village with BMW Apparel Truck, extensive aftermarket vendor displays, BoxerCup section, motorcycle first aid center, Michelin tire/oil change center, food court and also (apologies to our GS riders) a charity bike wash
*The Mobile Tradition and Vintage Motorcycle Exhibition with 25 unique models of special historical and racing significance and a reprint of the commemorative Exhibition Catalogue distributed at Daytona Bike Week
*Musical performances by The World’s Most Dangerous Bavarian Band,
*Those Darn Accordions and The Garage Band.
*A Bavarian beer garden complete with dancers, music and Germany’s most popular export (after superb motorcycles, that is) – beer.
*A free Saturday night birthday BBQ (complete with birthday cake)
*And even – the best cable car ride outside of San Francisco, all the way up to an elevation of 8,000 ft. on Squaw Valley Mountain!
All participants will receive a significant “goodie bag” and there will be giveaways and raffles throughout the celebration. A bound event guide will be provided indicating great rides in the area, which locals can tell you is Heaven-made for motorcycle riding, both on tarmac and on dirt.
How to Register
Registration for this event is through the BMW Motorrad USA web site at www.bmwmotorradusa.com or www.bmwmotorcycles.com.
The price for each person’s admission is $50.
In the past, we have not charged BMW customers for our rider events: in this case we wanted to be able to provide a worthwhile goodie bag for all participants and make the event even more special than we have in the past.
We can assure you that the value to our riders will be far in excess of the amount that we are charging.
Free Retailer Registration
BMW Motorrad USA retailers anywhere in the country will be permitted free admission for up to six persons, who can be shop employees, special customers, or whomever the dealer principle specifies. Free Retailer Registration will be set up via the web site.
Event Promotion
The 80th. Anniversary Celebration web site feature went live this Monday and print advertising to support this event will appear in upcoming national BMW motorcycle enthusiast magazines and in West Coast regional motorcycle publications.
Retailers will receive one-sheets and posters to further inform customers about this Celebration in showrooms during the week of May 12.
Complete lodging information is on the web site, including hotels and motels in all cost ranges, and of course, camping. The Lake Tahoe area is one of America’s premiere vacation spots in both winter and summer, and there is ample accommodation and numerous non-motorcycle outdoor activities (not to mention the sinful pleasures of Reno, Nevada, just over the border.)
We encourage all BMW retailers to inform their loyal customers about this 80th. Anniversary Celebration in Squaw Valley and we invite our retailers to join us as well. This will be the best event we’ve ever put together to date, in arguably some of the most glorious riding country in the world.
See you in Squaw Valley!
Further Information
For additional information about the event, or how you can participate, please call Myrrh Davis at 201-307-4122 or email her at [email protected].