From a press release:

TRIUMPH MOTORCYCLES CAPTURES LEAD IN HOLLYWOOD

Triumph Motorcycles Star in Hollywood Blockbusters: How to Lose a Guy in 10 Days, Daredevil, Terminator III, Torque, Tuck Everlasting, Mission Impossible II

NEWNAN, GA – Triumph Motorcycles has long been a
preferred motorcycle of Hollywood starring with the legendary likes of Marlon Brando, Clint Eastwood and Steve McQueen. Today, Triumph’s modern day star power is shining brighter than ever as Triumph’s motorcycles are being selected by top studios for feature placements in Hollywood’s leading box office hits.

Paramount Studio’s current big screen success, How to Lose a Guy in 10 Days, features a fun love story with Matthew McConaughey, Kate Hudson and a 2003 Triumph Bonneville. “What’s cool about a bike,” exclaims McConaughey’s character while on a motorcycle ride with screen star Kate Hudson, “it’s great on gas, good in traffic, easy to park, and at the end of the day, chicks dig ’em!” Offscreen McConaughey, 33, is equally a great motorcycle enthusiast and regularly rides his Triumph Thunderbird Sport. The customization of the onscreen Triumph Bonneville was personally appointed and directed by McConaughey.

“Triumph Motorcycles is Hollywood’s darling! ” exclaims Christopher Wagner, President, Royal Promotions and Placement, a leading motion picture and television product placement agency. “Triumph’s outstanding reputation as an ultra cool and quality motorcycle, combined with its broad line of products from Bonnevilles to Daytonas, has positioned Triumph as the motorcycle ‘of choice’ in Hollywood.”

This past weekend, Daredevil, an action-thriller starring Ben Affleck, Jennifer Garner, Michael Clarke Duncan and Colin Farrell topped box offices — entertaining movie fans across America. As the superhero’s plot thickens, Colin Farrell dominates the big screen with a Triumph America.

“Hollywood has taken note of Triumph’s rebirth,” stated Mike Vaughan, Chief Executive Officer, Triumph Motorcycles (America) Ltd. “Triumph’s reception from American and world-market consumers continues to grow, and we are pleased that Hollywood is recognizing what motorcycle enthusiasts have come to know over the past decade with the reintroduction of Triumph.”

Recent requests from leading motion picture and television studios to Triumph Motorcycles have resulted in key motorcycle placements within blockbusters including: Mission Impossible II, How to Lose a Guy in 10 Days, Daredevil, Tuck Everlasting, Torque and Terminator III.

“The good news,” added Vaughan, “is that discussions are ongoing for additional placements of Triumph Motorcycles within feature movies and television productions. We thank the continuing growth of Triumph fans – and enthusiasts — for that!”

Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd., the manufacturer of Triumph motorcycles and accessories. Triumph Motorcycles (America) Ltd., is located in Newnan, GA and services the Triumph dealer organization throughout the United States, Canada and Latin America.